Aafaq S.

I help DTC, CPG, and subscription ecommerce brands build, scale, and optimize high-converting Shopify stores — combining clean code, mobile-first design, and a strong CRO focus. Over 157+ projects and $300K+ delivered, I've helped 9-figure revenue brands lift conversion rates by up to 68%, translating into more than $100K in added monthly revenue for one supplement brand alone. RECENT RESULTS - Supplement subscription brand: Recharge + Klaviyo integration paired with CRO-focused redesign, lifting daily revenue from $5,000 to $8,400 (+$102K/month) - 157+ completed projects with a 100% Job Success Score and Top Rated status, all 5-star client ratings - $300K+ earned on Upwork across 90 fixed-price and 95 hourly contracts SELECTED CLIENT WORK - Frankie4 (footwear, Australia): Revamped email marketing and marketing strategy, ran a full website audit and optimization, and delivered ongoing website management and custom integrations that improved engagement and conversions - Designer Optics (eyewear, US): Built a fully customized Shopify theme matching the client's exact design specifications for their premium eyewear store CUSTOM SHOPIFY DEVELOPMENT - Complete Shopify store development and setup - Custom Shopify theme development and Shopify 2.0 builds (sections, metafields, metaobjects) - Figma-to-Shopify pixel-perfect conversion - Store redesign and modernization SHOPIFY PLUS AND CHECKOUT - Checkout extensibility and Shopify Functions - B2B and wholesale setups, multi-store and multi-currency configurations - Shopify Markets and multi-country storefronts CRO AND PERFORMANCE - Core Web Vitals and site speed optimization - A/B testing and PDP conversion optimization - Product, cart, and checkout-flow optimization APPS, APIS AND AUTOMATION - Custom Shopify app development (public and private) - API integrations (REST, GraphQL) with Recharge, Klaviyo, Yotpo, Smile io - Shopify Flow and workflow automation HEADLESS AND LANDING PAGES - Headless Shopify builds using Hydrogen and the Storefront API - Landing page development for paid traffic and campaign-specific pages AI INTEGRATION FOR ECOMMERCE - AI integration into existing Shopify workflows and third-party tools - AI-powered product recommendations and personalized shopping experiences - ChatGPT and Claude API integration into Shopify - AI-assisted content generation for product descriptions and marketing - Automating repetitive store operations with AI-driven tools STORE MIGRATION - Migrations from WooCommerce, Magento, BigCommerce, and Wix - Product, customer, and order data migration with SEO and URL preservation TECHNICAL SEO - Meta tags, schema markup, and structured data optimization MY PROCESS 1. Discovery call to understand your goals, brand, and technical requirements 2. Wireframe or Figma review and scope alignment before development starts 3. Build in a staging environment with regular check-ins and previews 4. QA across devices and browsers, plus performance and speed testing 5. Launch support and a post-launch review window to catch issues early INDUSTRIES: Supplements, skincare, beauty, fashion, food & beverage, B2B/wholesale, high-AOV and subscription ecommerce CERTIFICATIONS: Shopify Expert, Shopify Plus Partner, Recharge Partner, Yotpo Partner, Google Analytics, Google Ads, HubSpot Agency Partner TECH: Liquid, HTML5, JavaScript, React, Node.js, PHP, Shopify APIs (REST/GraphQL), Shopify Functions/Flow/Scripts, Figma, Git, GA4, Hotjar WHY WORK WITH ME Full-time on Upwork with capacity for new projects, responsive across US, UK, and AU time zones, and focused on clear communication from scoping through launch. I aim to reply to messages and invitations within a few hours, not days. Message me or click Invite to discuss your project — happy to jump on a quick call to scope it out. RELATED SEARCHES: Shopify Developer | Shopify Expert | Shopify Plus Developer | Shopify Store Development | Shopify Store Setup | Shopify Theme Customization | Shopify Custom App Development | Shopify API Integration | Shopify CRM Integration | Shopify Migration Expert | WooCommerce to Shopify Migration | Shopify Performance Optimization | Shopify Speed Optimization | Shopify Conversion Rate Optimization | Shopify Checkout Optimization | Ecommerce Website Development | Custom Ecommerce Solutions | Shopify Freelancer | Ecommerce Consultant | Long-Term Ecommerce Support | AI Integration | ChatGPT Integration #ShopifyDeveloper #ShopifyPlusExpert #ShopifyPlusDeveloper #ShopifyCRO #ConversionRateOptimization #EcommerceDeveloper #ShopifyThemeDevelopment #ShopifyMigration #ShopifyAppDeveloper #KlaviyoExpert #RechargeIntegration #HeadlessShopify #ShopifyHydrogen #ShopifySEO #LandingPageDesign #TopRatedFreelancer #Ecommerce #ShopifyThemeCustomization #AIIntegration