John S.

I'm a Certified Product Owner and Salesforce Business Analyst with over 15 years of experience helping organizations improve customer engagement, streamline operations, and align technology with business strategy. My background spans CRM, case management, workflow design, banking and advertising platforms supporting businesses from global enterprises to high-growth startups. I specialize in gathering and translating business requirements into actionable solutions, mapping workflows, and ensuring user-centered design. My focus includes custom configurations, process optimization, and delivering data-driven insights to support decision-making. In addition to my CRM expertise, I have a strong foundation in broader digital transformation initiatives and business process analysis. I regularly use Lucidchart and Visio for process mapping and solution design, and Excel and SQL for data analysis and reporting. I have hands-on experience defining data integration requirements, creating API integration specifications, and performing data mapping to ensure seamless system interoperability. While I collaborate closely with technical teams, I also maintain a working knowledge of technologies to support effective communication between business and development stakeholders. My approach is rooted in agile delivery, user advocacy, and continuous improvement, with a focus on delivering clear business value at every stage of a project.