Rohit B.

🏅 GA4 (Google Analytics 4) Certified Expert |🏅 Google Tag Manager (GTM) Certified Expert ⚙️ Server-Side & CAPI Tracking Specialist 🚀 Helping businesses turn tracking into revenue Struggling with inaccurate tracking, messy data, or unclear marketing performance? I help businesses fix their analytics, trust their data, and scale with confidence. With 10+ years of experience in Web Analytics & Digital Marketing, I specialize in building robust, future-proof tracking systems using GA4, GTM, and server-side technologies—so you can make smarter decisions and maximize ROI. 💡 What I Can Do for You ✔ GA4 Setup, Audit & Migration Clean, accurate, and actionable GA4 implementation—whether you're starting fresh or moving from Universal Analytics. ✔ Google Tag Manager (GTM) Implementation Scalable and well-structured tag setups for marketing, analytics, and third-party tools. ✔ Server-Side Tracking (sGTM) Improve data accuracy, site speed, and privacy compliance (GDPR/CCPA) with advanced server-side solutions. ✔ Consent Management & Compliance (GDPR/CCPA) Implementation and integration of consent management platforms like Cookiebot, Securiti.ai, and Iubenda, along with GTM-based consent handling (Google Consent Mode) to ensure compliant and reliable data collection. ✔ Cross-Domain & Cross-Site Conversion Tracking Track users seamlessly across multiple domains and platforms, ensuring accurate attribution and unified user journeys for complex funnels. ✔ UTM Tracking & Campaign Attribution Design and implement robust UTM frameworks, capture campaign parameters across user journeys, store UTMs in cookies/local storage, and ensure accurate attribution in GA4, Google Ads, HubSpot, CRM systems, and reporting platforms. Track first-touch, last-touch, and multi-session attribution to measure marketing performance with confidence. ✔ SPA Tracking (React / Angular / Vue) Accurate tracking for modern websites without page reload issues. ✔ Conversion Tracking (Google Ads & Microsoft Ads) Reliable client-side + server-side tracking for better attribution and ad performance. ✔ Ecommerce Tracking Shopify, WooCommerce, SFCC, or custom platforms—track every step from product views to purchase. ✔ Data Layer Architecture Clean, scalable data layers that ensure consistent and reliable tracking. ✔ HubSpot Integration & Lead Tracking Capture UTMs, track forms, and improve lead attribution across your funnel. ✔ SFCC + Server-Side Tracking Advanced implementations tailored for Salesforce Commerce Cloud. ✔ Custom Event Tracking Track what actually matters—user interactions that drive business decisions. ✔ Vertex AI (Google GRS) Implementation Leverage AI-driven insights for smarter marketing strategies. 🎯 Why Clients Choose Me ✅ Clean, reliable, and error-free tracking setups ✅ Strong understanding of marketing + analytics (not just tools) ✅ Experience across global clients & complex implementations ✅ Focus on business outcomes, not just technical delivery ✅ Clear communication and quick turnaround 📈 The Result? You get accurate data you can trust, better insights, and the confidence to scale your marketing efforts profitably. 🤝 Let’s Work Together If you’re serious about fixing your tracking, improving attribution, and unlocking real growth from your data— let’s connect.