Ryan K.

I’ve worked in App Store Optimization (ASO) since 2013, across hundreds of apps and multiple categories. I help teams improve visibility, conversion and retention, using analytics to decide what to test across the full funnel. My experience includes major ASO agencies and advising ASO software providers. What I can help with: • ASO: keyword strategy, metadata and store-listing tests. • Acquisition: Apple Search Ads and Google App Campaigns. • Conversion: onboarding, paywalls and trial-to-paid journeys. • Measurement: AppsFlyer and Superwall setup reviews, reporting and integration planning with your developers. • Lifecycle: CleverTap, Iterable and Braze. You work directly with me. I use AI-assisted research and analysis, with hands-on review and accountability. Tell me where the funnel is underperforming: visibility, installs, paid conversion or retention. We can identify the next test and how to measure it here on Upwork.