Mark B.

B2B SaaS & Enterprise companies hire me to fix broken go-to-market systems, align RevOps data, and deploy high-leverage AI marketing automation. I specialize in the architecture underneath your marketing—diagnosing why your growth has plateaued and engineering the system to scale it. FRACTIONAL CMO & TECHNICAL GTM STRATEGIST As a seasoned fractional CMO and go-to-market strategist for established SaaS, fintech and other verticals with a proven product, I work with CEOs who’ve already learned startup lessons and now want to do it right. I provide the full 360° roadmap and growth plan to turn chaotic marketing into predictable growth. 25+ yrs scaling B2B, SaaS, AI, MedTech, finance & fintech brands. My fractional CMO clients return after the audit for fCMO consulting because my methodical, transparent approach delivers repeatable, scalable wins without full-time overhead. RECENT FRACTIONAL CMO OUTCOMES 🔥 Finance: Reduced CAC 30%+ 🔥 SaaS: Reduced CAC 50%+ 🔥 B2B SaaS: LTV $5M+ ARR clients added 🔥 B2B Fintech: Reduced CAC 30% for Finance Services + total funding secured 🔥 $1M+ raised in 1st 6 mo post-rollout 🔥 30%+ conversion efficiency + several-fold qualified lead growth in 6 mo. for medical and SaaS ENTERPRISE STRATEGIC MARKETING EXPERIENCE Pipeline velocity is my focus. Capital-efficient marketing ops with multi-stakeholder consensus is how I get there. But unlike most fractional CMOs, I actually understand the technical as well as the strategy side of omnichannel marketing and AI solutions that I advocate and set in motion, not just how to delegate and assess marketing production and management processes (reinforced by 25+ yrs ops experience, CAPM and AMA credentials and multiple technical marketing certifications). In short, I understand the marketing I steer. I’M A DATA-FIRST FRACTIONAL CMO 1) I audit your full funnel strategy, provide top-down SWOT analysis, followed with a 1-yr GTM / Growth / Scaling Plan and Omnichannel roadmap. 2) Then as fractional CMO, I orchestrate provable, seamless, high-ROI customer experiences across every touchpoint—blending paid ads, social engagement, content, SEO, AI and emerging channels for consistent CAC & LTV optimizations and accelerated RevOps growth, all via a comprehensive predictive executive dashboard. FRACTIONAL CMO CONSULTING TERMS Focus on hourly fractional CMO-level partnerships with clear goals, transparent slack & verbal communication and $10K+/mo marketing budgets. EXECUTIVE CREDENTIALS & AUTHORITY ✅ Certified Marketing Leadership: American Marketing Association (AMA) Professional Certified Marketer (PCM®) and CAPM® Project Management Certified. ✅ Published Industry Expert: Author of AdWords University and creator of three digital marketing courses in SEO & Analytics. WHY CLIENTS HIRE ME 🔥 25+ yrs marketing experience across strategy, analytics, positioning, and growth 🔥 Corporate-level expertise in marketing strategy, analytics and actual consumer behavior 🔥 Senior-level fractional CMO leadership 🔥 Deep expertise in analytics, full funnel strategy, and data-driven budget optimization 🔥 Deep experience in RevOps strategy 🔥 Experienced in connecting niche research, brand positioning and past performance into one clear executable growth plan 🔥 Provides the benefit of 27+ yrs of experience strategic guidance across every channel and funnel component: Paid Media, PPC, CPM, SMO, SEO, AEO, SMM, CRM, HubSpot, Go High Level, Pipedrive, email and AIO /agentic marketing workflows automation ENTERPRISE MARTECH GOVERNANCE ✅ BI & Data Infrastructure: Tableau | Looker | GA4 | MMMGrowth & CRM Operations | HubSpot | Salesforce | SEMrush | SEO ✅ Performance Media Strategy: Google Ads | Meta Ads | LinkedIn Ads | TikTok NEXT STEPS 1) IF YOU HAVE AMPLE BUDGET to devote to a true high-level, omnichannel plan that launches in the first month, simply schedule a call to sketch out your growth challenges. If we click, have me build a digital marketing audit, GTM plan and roadmap from there, all as your omnichannel digital marketing strategist. Note: I require all relevant data sets, marketing/sales/funnel docs and tools be handed off prior to audit. 2) Thereafter, my paid Fractional CMO consulting, vendor/teams vetting and rollout guidance consulting is available to lead the rollout. 3) Rollout phase requires adequate centralized tracking customized to meet our GTM/scaling plan. If your data is spread out, I’ll orchestrate a centralized all-in-one live reporting dashboard to track progress. 🚀 SCHEDULE A CALL to discuss how my omnichannel digital marketing audit can diagnose your growth challenges, and how my fractional CMO consulting can pave your path to niche success.