Rocio E.

I am an IT professional with a strong background in retail, e-commerce, web development and expert in Digital Marketing Technical solutions. I am an expert with full understanding of the Google Marketing Suite tools such as Tag Manager. Fully competent with Looker Studio and other reporting platforms. I have full expertise with any CMS - Specially WordPress, Shopify(conversion tracking, server-side tracking and pixels), Woocomerce to mention a few. I have more than 16 years of experience with Google Marketing tools, certified in Digital Marketing, Google Analytics, Google Shopping, Stape and Google Tag Manager. Certified expert setting up OneTrust Cookie consent banner, CookieBot and anything related to cookie consent banners and Google Consent v2(GDPR). I am a Server-Side tracking expert with good understanding and experience with Stape and TAGGRS. I can perform and Social conversion tracking with Google Tag Manager (GTM) such as Facebook Conversion Tracking, Facebook Server-Side tracking. Google Ads Conversion Tracking, LinkedIn(client and CAPI), Pinterest, Instagram, etc I have performed several data consolidation solutions and I am an expert in data visualization using Tableau, Looker Studio and integration with Big Query. I also have full domain of Excel(Macros and reporting, VBA) As developer, I also build custom tools that will help my clients to keep performance tracking of their business with integrated reporting tools and APIs. Specialist in analysis and design of enterprise solutions using information technologies. Intensive training and experience in e-commerce and IT project management.