Michael G.
Meta & Google Ad Creative Specialist | Ecommerce Brands
I design ad creatives that drive real performance — higher CTR, stronger ROAS, and visuals that stop the scroll. With 12+ years of experience and past leadership in creative production at Innovet Pet, a multi-million-dollar DTC brand, I create assets built for ecommerce scale: clear angles, strong hooks, proven layouts, and platform-ready formats. What I specialize in Ad Creatives for Performance ✔️ Meta (Facebook/Instagram) static ads ✔️ Google Display ads ✔️ Creative variations, angle testing, hooks, thumb-stoppers ✔️ Seasonal campaigns (Black Friday, Christmas, etc.) ✔️ UGC-style static and video ads Ecommerce Design ✔️ Amazon listing images + A+ Content ✔️ Landing page graphics and hero sections ✔️ Packaging ✔️ Product feature layouts Brand Identity & Refreshes ✔️ Logos, color systems, typography ✔️ Mini brand systems for ecommerce ✔️ Visual consistency across all touchpoints Why brands hire me ✔️ Proven CTR and ROAS improvements ✔️ Strong understanding of marketing psychology ✔️ Fast, clean, conversion-driven execution ✔️ Deep experience across pet, wellness, beauty, food, and tech
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $38k
Billed in all: $687,828$688k
$19k in the last 6 months
Across 150 contracts
Earnings, last 30 days
Skill rankings: Top 0.35% in Adobe Photoshop
Top 1% in 8 of 15 skills, ranked by MRR among everyone on Upwork with the skill.
- #7Visual Design896 freelancers · 🇧🇷 #2Top 0.78%🇧🇷#2 of 23
- #9Visual Identity815 freelancers · 🇧🇷 #1Top 1%🇧🇷#1 of 48
- #12Ad Creative1,402 freelancers · 🇧🇷 #1Top 0.86%🇧🇷#1 of 20
- #21Amazon Listing2,040 freelancers · 🇧🇷 #1Top 1%🇧🇷#1 of 5
- #38Landing Page Design4,897 freelancers · 🇧🇷 #2Top 0.78%🇧🇷#2 of 31
- #39Packaging Design3,825 freelancers · 🇧🇷 #1Top 1%🇧🇷#1 of 35
- #40Ecommerce Marketing1,960 freelancers · 🇧🇷 #1Top 2%🇧🇷#1 of 12
- #41Brand Identity4,932 freelancers · 🇧🇷 #1Top 0.83%🇧🇷#1 of 83