Kristen F.

I’m a creative strategist, brand builder, and storyteller with 25+ years of experience turning ideas, expertise, and complex offerings into brands and marketing that connect—and perform. I work at the intersection of **brand strategy, creative direction, content, and growth**, helping businesses figure out what they stand for, how to tell their story, and how to bring that story to life across every customer touchpoint. My experience includes building and repositioning brands, developing messaging and brand architecture, leading creative strategy, creating integrated campaigns, developing thought leadership, and building marketing systems from the ground up. I’m equally comfortable developing the big-picture strategy and rolling up my sleeves to create the work. My areas of expertise include: * Brand strategy, positioning & messaging * Creative strategy & direction * Brand voice & storytelling * Content and thought leadership strategy * Email & digital campaign strategy * Go-to-market strategy * Customer journey & audience strategy * Sales enablement & marketing collateral * Creative briefs and team direction * A/B testing & performance optimization Most recently, as Director of Marketing & Strategy for Connexio Health, I helped build the company's brand and marketing infrastructure—from positioning, messaging and solution strategy to campaigns, thought leadership, playbooks, case studies, sales enablement and digital content. I’ve worked across healthcare, technology, professional services, education, entertainment and the arts, giving me the ability to quickly understand a new business, find the story that makes it different, and translate that into a clear creative and marketing strategy. **I don't just develop strategies—I help build what comes next.**