Anna P.

Hi, I'm Anna, a senior UI/UX designer and art director from Kyiv. For 10+ years I've been helping brands and product teams turn complex, high-consideration products into interfaces people actually trust and buy from. My work has won Awwwards Site of the Day, but what I enjoy most is the unglamorous part: figuring out why people hesitate, and fixing it. HOW I THINK ABOUT A PRODUCT I start with people, not screens: user research, personas and jobs-to-be-done, then flows and the actual copy inside them (clear microcopy converts more than a pretty button). After launch I like to keep going with A/B tests, so decisions are backed by data instead of opinions. WHAT I DESIGN • Design systems from scratch in Figma: tokens, variables, documented components, dev-ready handoff • UX/UI for e-commerce, SaaS and iOS apps, from wireframes to clickable prototypes • Landing pages, checkout and onboarding flows built for conversion • AI-first interfaces and scroll-driven, motion-rich web experiences • Art direction for premium and luxury brands SELECTED WORK 🏆 Oberig Jewelry: Awwwards Site of the Day 💎 Helen Marlen: luxury fashion flagship, web + iOS. UI and art direction, sizing-confidence and checkout flows 🛍 Aromateque: premium perfumery e-commerce, product and wishlist flow redesign 🎮 Dragon's Lake & Techiia: led UX/UI end to end for gaming and enterprise-tech platforms 🦷 Uniform Teeth (US healthtech): consumer iOS app UI HOW WE'D WORK TOGETHER Async-friendly, with weekly updates and organized Figma files that save your developers time. I use AI tools for the routine work so my attention goes to the decisions that matter. Available 30+ hrs/week. No template-based interfaces. Tell me what you're building, who it's for, and what isn't working today.