Swati B.
Google & Meta Ads Strategist | 500M+ Managed | 2000+ Campaigns
Most businesses waste ad budget not because of bad products — but because of poor strategy, weak targeting, and broken tracking. I've managed $500M+ in ad spend across Google & Meta Ads — 2000+ campaigns and counting. WHERE I COME IN: Clients usually reach out when ads are underperforming, leads are low quality, tracking is broken, or they need someone to build and manage everything properly from the start. WHAT I HELP WITH: Google Ads — Performance Max, Search, Shopping, Display, Remarketing Meta Ads — Campaign setup, Advantage+ campaigns, creative testing, scaling, retargeting Google Ads Audits — Find what's wasting money and fix it Tracking Setup — GA4, Google Tag Manager, conversion tracking, Meta Pixel & CAPI Campaign Optimization — Weekly improvements, not set-and-forget WHAT YOU ACTUALLY GET: - Lower CPA - Better quality leads - High ROAS - More conversions/Revenue - Clean, reliable tracking - A strategy that keeps improving MY PROCESS IS SIMPLE: Audit where you are → Fix what's broken → Launch or improve campaigns → Test and scale what works. 📩 Message me and I'll review your ad account and tell you exactly what needs to be fixed, improved, or built from scratch.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $23k
Billed in all: $342,273$342k
$1.9k in the last 6 months
Across 14 contracts
Across 85 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Google Ads
Ranked by MRR among everyone on Upwork with the skill.
- #9Set Up Google Shopping105 freelancers · 🇮🇳 #4Top 9%🇮🇳#4 of 29
- #17Optimize Google Shopping142 freelancers · 🇮🇳 #10Top 12%🇮🇳#10 of 48
- #20Manage Google Shopping145 freelancers · 🇮🇳 #13Top 14%🇮🇳#13 of 51
- #44Google Merchant Center763 freelancers · 🇮🇳 #18Top 6%🇮🇳#18 of 189
- #65Bing Ads856 freelancers · 🇮🇳 #20Top 8%🇮🇳#20 of 249
- #77Google Ads Account Setup1,074 freelancers · 🇮🇳 #26Top 7%🇮🇳#26 of 280
- #86Google Ad Manager1,806 freelancers · 🇮🇳 #27Top 5%🇮🇳#27 of 439
- #96Google Shopping1,118 freelancers · 🇮🇳 #29Top 9%🇮🇳#29 of 290