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Swati B.
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Swati B.

Google & Meta Ads Strategist | 500M+ Managed | 2000+ Campaigns

Most businesses waste ad budget not because of bad products — but because of poor strategy, weak targeting, and broken tracking. I've managed $500M+ in ad spend across Google & Meta Ads — 2000+ campaigns and counting. WHERE I COME IN: Clients usually reach out when ads are underperforming, leads are low quality, tracking is broken, or they need someone to build and manage everything properly from the start. WHAT I HELP WITH: Google Ads — Performance Max, Search, Shopping, Display, Remarketing Meta Ads — Campaign setup, Advantage+ campaigns, creative testing, scaling, retargeting Google Ads Audits — Find what's wasting money and fix it Tracking Setup — GA4, Google Tag Manager, conversion tracking, Meta Pixel & CAPI Campaign Optimization — Weekly improvements, not set-and-forget WHAT YOU ACTUALLY GET: - Lower CPA - Better quality leads - High ROAS - More conversions/Revenue - Clean, reliable tracking - A strategy that keeps improving MY PROCESS IS SIMPLE: Audit where you are → Fix what's broken → Launch or improve campaigns → Test and scale what works. 📩 Message me and I'll review your ad account and tell you exactly what needs to be fixed, improved, or built from scratch.

🇮🇳Ahmedabad, India$20/hr100% JSS4.88 (50)Since Oct 2013

Earnings and projects

MRR
$3.8k

Last 6 months ÷ 6

World#8,666 / 412k
🇮🇳Country#1,060 / 45.9k
Revenue, last 30 days
$5.1k

Last 6 months: $23k

World#5,476 / 412k
🇮🇳Country#600 / 45.9k
Total earnings
$332k

Billed in all: $342k

World#6,382 / 412k
🇮🇳Country#988 / 45.9k
Per project
$4.5k

$1.9k in the last 6 months

World#38,607 / 412k
🇮🇳Country#4,314 / 45.9k
Projects, last 6 months
12

Across 14 contracts

36% fixed64% hourly
World#14,023 / 412k
🇮🇳Country#1,928 / 45.9k
Projects in all
74

Across 85 contracts

20% fixed80% hourly
World#40,167 / 412k
🇮🇳Country#6,978 / 45.9k

Earnings, last 30 days

$342k+$5.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$335k$340k$345kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Google Ads

Ranked by MRR among everyone on Upwork with the skill.

  1. #9Set Up Google Shopping105 freelancers · 🇮🇳 #4Top 9%
  2. #17Optimize Google Shopping142 freelancers · 🇮🇳 #10Top 12%
  3. #20Manage Google Shopping145 freelancers · 🇮🇳 #13Top 14%
  4. #44Google Merchant Center763 freelancers · 🇮🇳 #18Top 6%
  5. #65Bing Ads856 freelancers · 🇮🇳 #20Top 8%
  6. #77Google Ads Account Setup1,074 freelancers · 🇮🇳 #26Top 7%
  7. #86Google Ad Manager1,806 freelancers · 🇮🇳 #27Top 5%
  8. #96Google Shopping1,118 freelancers · 🇮🇳 #29Top 9%