Skip to content
BackNov 7
Chetan S.
Upwork badge

Chetan S.

Local SEO Expert, Technical SEO, GBP, AEO/GEO & Reputation Strategist

I help businesses grow through Technical SEO, Local SEO, Shopify SEO, Google Business Profile optimization, AI Search Optimization (AEO/GEO), and Digital Marketing strategies that drive qualified traffic, leads, and revenue. Track record: 100% Job Success Score, Top Rated Plus, $300K+ earned, 32,000+ hours, 300+ completed projects across the US, UK, Australia, Canada, and India. These aren't vanity numbers; they reflect 15 years of consistent delivery across hundreds of businesses in some of the most competitive online niches. Who I Work With Agencies that need a reliable white-label SEO and digital marketing partner. I've delivered white-label work for agencies in the US, UK, Canada, Australia, and France. I integrate with your team, deliver under your brand, and treat your clients like my own. Web design/development agencies and software companies that need SEO and marketing folded into their client offering without hiring in-house. Local and multi-location businesses, e-commerce/Shopify stores, dental and healthcare practices, law firms, and service-area businesses (HVAC, towing, solar, automotive, fitness) that want real, measurable growth, not promises. What I deliver Technical SEO Audits — deep site-level analysis covering crawlability, indexation, Core Web Vitals, and redirect/internal-linking architecture, delivered with a clear, prioritized fix roadmap. Local SEO & Google Business Profile — city-level landing pages, citation building, GBP optimization, and schema markup for single and multi-location businesses. I use geo-grid rank tracking (Local Falcon) to prove it, not just claim it. AEO/GEO — AI Search Optimization — entity optimization, schema markup (FAQPage, Product, LocalBusiness, Organization), llms.txt configuration, and content built so businesses get cited and recommended across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. Paid Advertising — Google Ads and Meta Ads campaign setup, management, and optimization, aligned with your SEO strategy rather than run in isolation. Social Media Marketing — content strategy, scheduling, and management across major platforms to support your broader visibility and brand presence. Reputation Management — branded search control, review generation strategy, and online reputation management for businesses that need their strongest, most accurate story to appear first. Keyword Research & Competitive Analysis — intent-based keyword mapping and competitor gap analysis that drive every content and on-page decision. On-Page & Schema Markup — titles, meta descriptions, heading structure, internal linking, image SEO, and structured data (JSON-LD) implementation across every page. Off-Page SEO & Link Building — white-hat backlink development and citation building through outreach and content partnerships. Ecommerce & Shopify SEO — product page optimization, category architecture, feed management, and Google Merchant Center optimization for retail brands. SEO Content Strategy — blog strategy, location page copy, and SEO-aligned content that ranks and converts. Platforms: WordPress, Shopify, Webflow, Squarespace, Wix. Industries I specialize in: dental & healthcare, law firms, fitness & gym, towing & roadside assistance, ecommerce & Shopify, accounting & CPA, construction & renovation, HVAC, solar & renewable energy, automotive services, SaaS & IT, education, food & hospitality, industrial & manufacturing, prop trading & fintech. Tools I use: Ahrefs, SEMrush, Google Search Console, Google Analytics 4, Moz, Screaming Frog, Google Business Profile, Google Rich Results Test, BrightLocal, Local Falcon, Google Ads, Meta Ads Manager. Why clients choose me over others Full-funnel capability — SEO, paid ads, social, and reputation management working together under one strategy instead of disconnected vendors. AEO/GEO-ready — as search evolves beyond blue links, I make sure your brand stays visible in AI-driven discovery. Multi-location and multi-brand experience — real, geo-grid-verified results across service-area businesses with complex location structures. Agency-grade strategy and execution at freelancer rates, without the agency overhead. White-label ready — I work quietly and professionally under your brand when needed. Proof on request — keyword-ranking reports, geo-grid tracking data, and traffic-growth data showing increases of 25–50% across client projects. Already worked with an SEO or marketing agency and didn't get results? I regularly take over accounts where the previous provider ran through a checklist but missed the actual problem. Before recommending anything new, I audit what's already been done and tell you honestly what's working, what isn't, and why- not a generic "let's start over" pitch. If you want SEO and digital marketing done right the first time, by someone who's done it thousands of times before, let's talk.

🇮🇳Ahmedabad, India$17/hr100% JSS4.68 (266)Since Oct 2013
GlobeUpwork

Earnings and projects

MRR
$3.9k

Last 6 months ÷ 6

World#8,383 / 412k
🇮🇳Country#1,025 / 45.9k
Revenue, last 30 days
$7.7k

Last 6 months: $23k

World#2,554 / 412k
🇮🇳Country#238 / 45.9k
Total earnings
$398k

Billed in all: $406k

World#4,491 / 412k
🇮🇳Country#668 / 45.9k
Per project
$1.2k

$508 in the last 6 months

World#108,782 / 412k
🇮🇳Country#13,609 / 45.9k
Projects, last 6 months
46

Across 48 contracts

33% fixed67% hourly
World#1,151 / 412k
🇮🇳Country#198 / 45.9k
Projects in all
324

Across 362 contracts

42% fixed58% hourly
World#4,204 / 412k
🇮🇳Country#874 / 45.9k

Earnings, last 30 days

$406k+$7.7k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$395k$400k$405k$410kOct 8Oct 23Nov 7

Skill rankings: Top 2% in SEO Keyword Research

Ranked by MRR among everyone on Upwork with the skill.

  1. #14Local Citation560 freelancers · 🇮🇳 #6Top 3%
  2. #19Online Reputation Management790 freelancers · 🇮🇳 #9Top 2%
  3. #24Google Local Business Optimization799 freelancers · 🇮🇳 #10Top 3%
  4. #27Google My Business Optimization913 freelancers · 🇮🇳 #7Top 3%
  5. #29Schema Markup545 freelancers · 🇮🇳 #7Top 5%
  6. #52Google Search Console1,908 freelancers · 🇮🇳 #14Top 3%
  7. #65AI SEO651 freelancers · 🇮🇳 #27Top 10%
  8. #70Organic Traffic Growth2,503 freelancers · 🇮🇳 #21Top 3%