Carol Ivy E.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Readable, compelling, and optimized content is the foundation of effective web content.⁣ ⁣ As businesses continue shifting from brick-and-mortar to e-commerce, these elements become even more important. But great content alone is not enough. It needs strategy, purpose, and a story people can connect with.⁣ ⁣ That is where your story comes in.⁣ ⁣ As a Communications major, I understand that strong web and social media content requires thoughtful planning from both a creative and strategic perspective.⁣ ⁣ From a digital marketing standpoint, an effective content strategy goes beyond price, place, promotion, and product.⁣ ⁣ To truly connect with people, you need to cut through the noise and tell a story worth listening to.⁣ ⁣ You need to let people hear your story.⁣ ⁣ Social Media Content Creation and Management⁣ ⁣ ✔️ Experienced in managing Facebook Pages, Instagram, LinkedIn, Google Business Profile, and Facebook Groups.⁣ ⁣ ✔️ Use scheduling tools to ensure content is posted when the target audience is most active. These tools include Meta Business Suite, Buffer, Twitter Scheduler, LinkedIn Scheduler, and TikTok Studio.⁣ ⁣ ✔️ Run Facebook ads using Ads Manager. All campaigns I have managed are targeted within the Philippines.⁣ ⁣ ✔️ Develop weekly and monthly content calendars, including content aligned with the buyer’s journey: awareness, consideration, and decision-making, as well as brand-specific categories and topics.⁣ ⁣ ✔️ Create branded visuals using Canva Pro, ensuring that images and graphics reflect the company’s brand identity, values, mission, and vision.⁣ ⁣ ✔️ Write copy to accompany visual content. Some copy is based on the brand’s website content, while others are developed through market research and audience insights.⁣ ⁣ ✔️ Identify relevant hashtags for each post based on the brand’s industry, niche, and target audience.⁣ ⁣ ✔️ Develop engagement strategies to help brands reach their ideal audience, build community, and increase engagement across platforms.⁣ ⁣ Content Writing: How I Do It⁣ ⁣ ✔️ Research relevant blog topics for the brand or company website. I use free research tools such as Google Trends, Google Keyword Planner, and Google Search results, while also reviewing the client’s competitors to identify opportunities and trending topics.⁣ ⁣ ✔️ Use reliable references, including articles and academic journals, when writing content. These sources help ensure accuracy and can also support SEO when external linking is needed within blog posts.⁣ ⁣ ✔️ Use Grammarly Pro to review content for grammar, clarity, and plagiarism. To help maintain originality and avoid overly AI-generated content, I also use Scribbr to check articles and provide reports to clients when needed.⁣ ⁣ On-Page SEO Optimization⁣ ⁣ ✔️ Identify the keyword or keywords that best represent the content and ensure they are used strategically throughout the page without keyword stuffing, following SEO best practices.⁣ ⁣ ✔️ Optimize blog posts and website pages using a standard SEO checklist and workflow developed through industry standards and hands-on experience.⁣ ⁣ ✔️ Ensure each page includes sufficient written content, relevant images, internal links, and external links to support on-page optimization.⁣ ⁣ ✔️ Use the Yoast SEO plugin for WordPress websites and follow optimization recommendations to improve page performance and search visibility.⁣ ⁣ I am here to help brands reach their business goals through strategic content creation, strong storytelling, and reliable execution.⁣