Pashmina C.

👉𝐏𝐚𝐢𝐝 𝐌𝐞𝐝𝐢𝐚 & 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 | 𝟏𝟑+ 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 I help brands turn advertising investment into measurable business growth. From generating qualified enquiries to increasing eCommerce revenue, I build and optimise paid media strategies that focus on performance, profitability, and long-term scalability. Over the past 13+ years, I’ve partnered with businesses, eCommerce brands, and agencies to manage campaigns across multiple advertising channels. My work combines strategic planning, hands-on campaign management, audience and creative testing, conversion tracking, and performance analysis to make every marketing decision more effective. ✅𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 & 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 🔸Managed $5M+ in Meta Ads spend across eCommerce and lead generation accounts. 🔸Managed $500K+ in Google Ads spend over the past 12 months. 🔸Delivered 300+ projects spanning paid media, SEO, analytics, and conversion optimisation. 🔸Supported brands and agencies in improving acquisition efficiency, increasing conversions, and identifying new growth opportunities. ✅𝗣𝗮𝗶𝗱 𝗠𝗲𝗱𝗶𝗮 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘼𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝘾𝙝𝙖𝙣𝙣𝙚𝙡𝙨 🔸Google Ads: Search, Shopping, Performance Max, Display, and YouTube. 🔸Meta Ads: Facebook, Instagram, Reels, catalogue advertising, and retargeting. 🔸Additional platforms: TikTok, Pinterest, Snapchat, LinkedIn, Microsoft Ads, and Amazon PPC. 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜, 𝘼𝙣𝙖𝙡𝙮𝙩𝙞𝙘𝙨 & 𝘼𝙩𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣 🔸Google Analytics 4 (GA4) and Google Tag Manager. 🔸Meta Pixel and Conversions API. 🔸Hyros, Triple Whale, and Northbeam. 🔸Conversion measurement, attribution analysis, and tracking troubleshooting. 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 & 𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙮 🔸Ad creative and messaging experiments. 🔸Audience research and segmentation. 🔸Landing page and funnel analysis. 🔸Customer journey and conversion-rate improvements. ✅𝗛𝗼𝘄 𝗜 𝗖𝗮𝗻 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 🔸𝙈𝙮 𝙋𝙖𝙞𝙙 𝘼𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙈𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 Campaign planning, account structure, launch, ongoing optimisation, and scaling across relevant platforms. 🔸𝘼𝙘𝙘𝙤𝙪𝙣𝙩 𝘼𝙪𝙙𝙞𝙩𝙨 & 𝙋𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝘼𝙣𝙖𝙡𝙮𝙨𝙞𝙨 Identify budget inefficiencies, weak campaign segments, targeting issues, tracking errors, and opportunities to improve results. 🔸𝘾𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣 𝙏𝙧𝙖𝙘𝙠𝙞𝙣𝙜 & 𝙈𝙚𝙖𝙨𝙪𝙧𝙚𝙢𝙚𝙣𝙩 Configure and review pixels, conversion events, analytics, and server-side or API-based tracking where required. 🔸𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚, 𝘼𝙪𝙙𝙞𝙚𝙣𝙘𝙚 & 𝙈𝙚𝙨𝙨𝙖𝙜𝙞𝙣𝙜 𝙏𝙚𝙨𝙩𝙨 Develop structured testing plans for ad formats, hooks, copy, visuals, placements, and audience segments. 🔸𝘾𝙧𝙚𝙖𝙇𝙖𝙣𝙙𝙞𝙣𝙜 𝙋𝙖𝙜𝙚 & 𝙁𝙪𝙣𝙣𝙚𝙡 𝙄𝙢𝙥𝙧𝙤𝙫𝙚𝙢𝙚𝙣𝙩𝙨 Assess the journey from the first ad interaction to the final conversion, highlighting areas that may be affecting results. 🔸𝙍𝙚𝙥𝙤𝙧𝙩𝙞𝙣𝙜 & 𝙂𝙧𝙤𝙬𝙩𝙝 𝙋𝙡𝙖𝙣𝙣𝙞𝙣𝙜 Monitor performance indicators, interpret campaign trends, and translate findings into clear optimisation priorities and budget recommendations. ✅𝗠𝘆 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗣𝗵𝗶𝗹𝗼𝘀𝗼𝗽𝗵𝘆 Good advertising is about more than generating traffic. It needs to attract the right audience and contribute to meaningful business outcomes. I evaluate campaigns using metrics such as CPA, CPL, conversion rate, customer acquisition cost, revenue, and ROAS. From there, I use ongoing analysis and structured testing to determine what is working, what needs attention, and where the next growth opportunity lies. You can expect a practical, data-focused working style, consistent optimisation, transparent reporting, and clear communication. ✅𝗖𝗼𝗺𝗽𝗹𝗶𝗺𝗲𝗻𝘁𝗮𝗿𝘆 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 & 𝗙𝘂𝗻𝗻𝗲𝗹 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 Not sure whether your current campaigns are performing as effectively as they could? I can take an initial look at your Google Ads and Meta Ads accounts, measurement setup, and website funnel to highlight potential areas of wasted spend, tracking gaps, and conversion opportunities. 𝗟𝗲𝘁’𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗮𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮 𝗽𝗮𝗶𝗱 𝗺𝗲𝗱𝗶𝗮 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗵𝗮𝘁 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝘀 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲, 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗴𝗿𝗼𝘄𝘁𝗵.