Donna Louise C.

Hi, I'm Donna. I help ecommerce and direct-to-consumer brands grow through performance marketing. I've been working with Meta Ads since 2019 and have experience managing campaigns across Meta, Google, TikTok, Pinterest, and Snapchat for brands in beauty, wellness, supplements, fashion, hospitality, and consumer products. Over the years, I've worked both with agencies and directly with brands, helping launch campaigns, test creatives, improve ROAS, reduce CPA, and scale winning campaigns across multiple international markets. My experience includes: ✔ Meta Ads (Facebook & Instagram) ✔ Google Ads (Search & Performance Max) ✔ TikTok Ads ✔ Pinterest Ads ✔ Snapchat Ads ✔ Creative Testing ✔ Audience Testing ✔ Ecommerce Growth ✔ Shopify ✔ Google Analytics (GA4) ✔ Google Merchant Center ✔ Performance Reporting What I enjoy most about paid media isn't simply launching campaigns—it's understanding why campaigns succeed. I like analyzing creative performance, customer behavior, audience response, and funnel performance to uncover opportunities that improve results over time. Outside of my professional work, I also run a family food business here in the Philippines. During the pandemic, I used Meta Ads to help grow our business from a small family operation into one that now serves many families in our city for birthdays, celebrations, and catering events. That experience reminds me that behind every campaign is a real business depending on thoughtful marketing decisions. I'm currently looking for long-term partnerships with ecommerce brands and agencies where I can contribute through performance marketing, creative testing, and data-driven optimization.