Vladimir B.

Fractional Sales Operations Lead for Founder-Led Teams

Most founder-led teams don't have a broken sales problem. They have a broken operations problem — leads falling through, no one owning the CRM, follow-ups depending on memory, and the founder carrying everything in their head while trying to close. I fix that layer. I come in, assess how your sales operation actually works, build the system that holds it together, and run it day to day so nothing slips. Not as a task executor. As the person accountable for making sure the whole thing functions. My background spans sales, business development, and operations since 2016 — including end-to-end outbound work, CRM builds from the ground up, and ongoing operational support for founder-led teams scaling from chaos to consistency. Today I work as a fractional operational lead — embedded enough to own the system, independent enough that you never have to manage me. Who I work best with: Small teams of 2–10 people, founder-led, where someone needs to own operations without being supervised. Typically businesses that are growing and need the infrastructure to catch up with their ambition. What changes when I'm involved: Leads stop falling through The CRM becomes a tool people actually trust Follow-ups happen without reminders Founders get visibility without doing the work themselves Operations hold together as volume increases I'm not a fit for micromanaged environments, commission-only roles, or short-term task work. I'm a fit when you need someone to own a function and keep it running. WHAT I DO Sales Operations & CRM Leadership I don't just set up CRMs — I build the operational logic behind them and maintain them long term. Full CRM setup and buildout from scratch Pipeline design, deal stages, task flows, follow-up sequences Data cleanup, tagging, deduplication, ongoing hygiene Reporting and visibility for founders and managers Tools: HubSpot, Pipedrive, Apollo, ActiveCampaign Outbound Pipeline Support When teams need consistent outbound execution alongside operational oversight: Cold and warm outreach across phone, email, and LinkedIn Lead research and list preparation Reply monitoring and routing Comfortable handling 20–60 outbound calls daily when needed Operational & Executive Support The administrative layer that prevents founder overwhelm: Task and priority coordination SOP creation and documentation Tracker and internal system maintenance Process improvement and gap identification HOW CLIENTS USE ME Most clients bring me in for one thing and quickly trust me with more — because once someone owns the operational layer and thinks beyond their job description, the value compounds. I've been trusted with CRM ownership, sales process redesign, onboarding documentation, and cross-functional coordination — often beyond what was originally discussed. That's not scope creep. That's what happens when the right person owns the right layer. WORKING STYLE Low-maintenance and independently driven Notices problems before they're urgent Communicates clearly, calmly, and directly Comfortable with sensitive business data Consistent over time, not just at the start Good fit if: You need one person accountable for sales operations — someone who builds the system, runs it, and improves it over time without being managed. Not a fit if: You need a task executor, a commission-only closer, or someone who needs daily direction.