Arthur Z.

Since 2003, I've helped companies improve digital products by making them easier to understand, easier to use, and more effective for their business. Today my work focuses on UX Audits, Customer Journey Analysis, usability improvements, onboarding optimization, and identifying product friction that prevents users from reaching value. I investigate how a product actually works from a customer's perspective, from the first landing page visit to onboarding, activation, and conversion. My goal is to identify where users become confused, lose trust, abandon the journey, or fail to complete key actions, then provide clear, prioritized recommendations that your team can implement. My audits typically cover: • Landing pages & messaging • Sign-up & onboarding flows • Customer journeys & user flows • Navigation & information architecture • Forms, dashboards & operational workflows • Mobile & desktop usability • Product friction & conversion barriers Recent experience includes improving SaaS, healthcare, transportation, and enterprise products. Route One Group (Transportation SaaS) Product Design Lead responsible for operational UX across a fleet management ecosystem used by 10,000+ commercial drivers. Designed workflows for ELD compliance, driver onboarding, fleet operations, billing, and dispatch, helping simplify complex business processes and reduce compliance violations by approximately 40%. Omio (Independent UX Audit) Conducted an independent UX audit of Omio. Produced a 10-page investigation report with annotated mockups, structured around Problem → Impact → Recommendation. Identified UX, visual, navigation, and journey friction issues with prioritized improvements. Sizov Report (B2B Analytics Platform) Investigated the trial request and onboarding journey for an institutional market intelligence platform. Redesigned qualification, email verification, and activation flows to reduce friction while preserving lead qualification and business control. Aesthetic Record Redesigned appointment scheduling and operational workflows for a healthcare platform. Simplified complex multi-step interactions and reduced booking time by approximately 50%. MedNote Designed onboarding and information architecture for a healthcare application managing family medical records. Created multiple user paths for different use cases while reducing cognitive load during first-time use. If you're getting traffic but users aren't activating, converting, or completing key actions, I'll help identify what's slowing them down and provide practical recommendations focused on business impact, not just design opinions.