Anja M.

Performance Designer & Creative Strategist | High Converting Meta Ads

Most ads are decided in the first few seconds. I design Meta static, motion, and UGC creative around the moments that matter most: the hook, the framing, the message, and the reason someone chooses to stop scrolling. 👀 I’ve worked in high-volume DTC environments on accounts spending $1M+ in paid media, across wellness, skincare, beauty, supplements, and lifestyle. My background began in graphic design 🎨 and gradually expanded into copywriting ✍️ and creative strategy 🧠, which means I can take a piece of creative from the first angle or customer insight through to the final asset. The thinking and execution stay connected throughout the process. I’m equally comfortable working from a detailed brief or taking broader ownership. Give me the product, customer, offer, and performance goal, and I can develop a single direction into multiple concepts, hooks, formats, and iterations ready for testing. ⚡ **What I work on:** 🎯 Performance static ads for Meta 🎞️ Motion ads and GIFs 💡 Creative concepts, angles, and hooks ✍️ Direct-response copywriting 📱 UGC concepts and scripts 🧪 High-volume creative testing 🔁 Winner iterations and variations ✨ AI-assisted creative workflows 📊 Creative strategy and performance analysis Some of the creatives I’ve worked on remained active for more than a year, which I consider one of the strongest signs that an idea has continued to earn its place in the account. 🏆 Recent performance work and case studies can be found in my Portfolio: