Amandine L.

Top 1% Email Marketing Expert on Upwork | 100% Job Approval Rating | Mailchimp & Klaviyo Partner | Email, SMS & Lifecycle Marketing I help eCommerce brands turn email and SMS into one of their most profitable marketing channels. As a ranked Top 1% Email Marketing Expert on Upwork and a certified Mailchimp and Klaviyo Partner, I work with ambitious businesses to build scalable retention marketing programs that increase customer lifetime value and drive measurable revenue growth. While I enjoy working with businesses at every stage, I typically partner with established eCommerce brands generating $1M+ in annual revenue that are ready to invest in sophisticated email marketing, SMS marketing, lifecycle marketing, and customer retention strategies. Over the past decade, I've helped companies across a wide range of industries grow through strategic email marketing, SMS marketing, customer journey optimization, compelling creative, and data-driven decision making. My approach combines strategy, psychology, copywriting, design, technical implementation, and analytics to create marketing that feels personal while consistently delivering results. Whether you need a Klaviyo Expert, Mailchimp Expert, or a strategic partner to oversee your entire retention marketing program, I can help. I specialize in every stage of the customer lifecycle—from list growth and acquisition through post-purchase retention, loyalty, and win-back campaigns—and understand how each touchpoint contributes to long-term customer value. My expertise includes: - Email Marketing Strategy - SMS Marketing Strategy - Retention Marketing - Lifecycle Marketing - Advanced Email Automation - Customer Journey Mapping - Welcome, Browse Abandonment, Cart Abandonment & Post-Purchase Flows - Full Campaign Management - Editorial Calendar Planning - High-Converting Email Copywriting - Mobile-Optimized Email Design - Audience Segmentation & Personalization - Customer Persona Development - A/B Testing - Conversion Rate Optimization (CRO) - Email Deliverability & Sender Reputation - List Hygiene & Engagement Strategies - Comprehensive Email Audits - Team Coaching & Consulting Technical expertise includes: - Klaviyo - Mailchimp - Magento - Shopify - ActiveCampaign - Photoshop - Figma I'm equally comfortable working alongside developers to implement advanced integrations, custom APIs, custom events, and data-driven automations that connect your email and SMS program seamlessly with your eCommerce ecosystem. I also manage Meta (Facebook and Instagram) and TikTok advertising campaigns designed to generate high-quality inbound leads, grow engaged email and SMS subscriber lists, and support long-term customer acquisition and retention. Beyond email, I also bring experience in: - SEO Keyword Research - Landing Page Strategy & Optimization - Marketing Funnel Development - Graphic Design (Adobe Creative Suite & Figma) - Performance Marketing - Marketing Analytics & Reporting - Content Strategy - Sales & Conversion Copywriting - eCommerce Integrations - Cross-Channel Marketing Strategy Before launching my agency, I was an English professor, and that background continues to shape my work today. Exceptional email marketing isn't just about automation—it's about communication and connection. I combine persuasive writing, thoughtful design, SEO keyword research, customer psychology, technical expertise, and data-driven strategy to create email and SMS experiences that build trust, strengthen customer relationships, improve discoverability across marketing channels, and drive measurable revenue growth. My clients value having one strategic partner who understands deliverability, persuasive copywriting, conversion-focused design, customer psychology, eCommerce integrations, analytics, paid acquisition, and lifecycle automation—not just how to send emails, but how to build a retention engine that drives sustainable growth. If you're looking for a strategic partner to lead your email marketing, SMS marketing, and retention strategy—or simply need expert guidance on a specific project—I would love to learn more about your business and discuss how I can help. Let's build an email and SMS marketing program your customers actually look forward to receiving.