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Karen Michelle M.
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Karen Michelle M.

Amazon PPC Expert | SEO & Ranking Strategist | Brand Growth Specialist

With a robust arsenal of skills from Amazon SEO, PPC, to comprehensive product analysis, I offer a holistic approach to skyrocket your Amazon sales. My services are crafted for those who refuse to settle for anything less than extraordinary. Whether it's through meticulous account audits, strategic advertising restructuring, or creative direction for your listings, I ensure every aspect of your Amazon presence is optimized for maximum visibility and profitability. Leveraging cutting-edge tools like Amazon Brand Analytics, Helium 10, Data Dive, Ecomtent.ai and ZonGuru, coupled with my deep understanding of Amazon's algorithms, I pinpoint and execute strategies that place your products at the forefront of shopper searches. Services: - Amazon PPC Management - Amazon Store Account Audit and Growth Recommendations - Amazon Advertising Account Audit & Restructuring Plan - Comprehensive Listing Audit - Advanced Amazon Listing Optimization for A9 or A10 Search Algorithms, RUFUS (Catalog Quality AI), COSMO (Search Personalization AI), and other Amazon AI Systems to maximize visibility and relevancy. - Product Launch/Relaunch plan - Product Analysis & Keyword Opportunities (Merchandising is included) - Provision of Creative Direction / Notes for Listing Images & Premium A+ Contents - Influencer Marketing using Amazon's Creator Connections (UGC Generation) - Improving Product's Keyword Rankings through Rebates and Giveaways - Brand Growth Services: 1. Subscribe & Save Growth Strategies to increase customer retention and recurring revenue. 2. New-to-Brand Sales Campaigns to expand brand reach and acquire new customers. 3. Brand Awareness Campaigns using targeted advertising and promotions. List of Skills: - Amazon Product Ranking & SEO Expert - PPC Management (Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV) - Listing Creation | Amazon Product Copywriting - Product Research, Market Research & Competitor Research + Analysis - Keyword Research & LIsting Optimization ( Brand Analytics, Helium 10, Viral Launch, ZonGuru, MerchantWords, Jungle Scout, Data Dive, Ecomtent.ai ) - Handling A-Z Claims - PPC / Ad Campaign Management & Optimization (Adtomic, Perpetua, PPC Entourage, ZonTools) - Google Ads for Amazon Products (ampd.io) - Inventory Management | Fixing Stranded & Unfulfillable Inventory issues - Off-Amazon Marketing (Affiliate Site Partnerships | Paid Placements | Influencer Marketing) - Creating different kinds of Promotions: Coupons, Percentage Off, Social Media Code, Buy 1 Get 1 etc. - FBA Shipment Creation | FBM Shipping Template Creation - FBA Re-measurements & Reimbursements (Claims from Shipment Discrepancies - Getida) - Negative Product Review and Feedback Removal - Fixing Listing Suppressions and Errors | Reinstating Blocked/Inactive/Suppressed Listings - Creating Plan of Action (POA) for listing reinstatement requests - Brand Registry | Enhanced Brand Content | A+ Pages - Lightning Deals, 7-Day Deals / Best Deals and Deal of the Day - Amazon Product Research (Jungle Scout / Product Opportunity Explorer / H10) - Amazon Profitability Dashboard: Sellerboard and Shopkeeper - Amazon Flexible Customer Financing - Amazon Ships in Product Packaging | Amazon AWD - Listing Monitoring Services - H10 | AMZAlert | SentryKit - Promoting Amazon products on Deal Sites - Slickdeals, BradsDeals, DealNews, Hip2Save - Email Marketing - FeedbackFive, Feedback Whiz, Feedback Genius, Jumpsend - Reinstatement of Suspended Amazon Accounts / Sending Appeal Letters - Vendor Central: Removal of Retail Contributions - Amazon Attribution | Brand Referral Bonus | Amazon Brand Analytics - Amazon Sales Growth Opportunities | Amazon Product Opportunity Explorer - Growing SNS Subscriptions (Amazon Subscribe and Save Program) - Creator Connections: Influencer Marketing / Getting UGCs - Complementary Product Sets - New A+ Content Type - Amazon Reviews & User-generated Content Generation: Vine Program | JoinBrands | Creator Connections - Other Tools: Canva, Figma, Monday, Trello, ChatGPT, Gemini and Perplexity - Shopify Website Development

🇵🇭Davao City, Philippines$100/hr100% JSS4.96 (58)Since Jan 2014

Earnings and projects

MRR
$4.7k

Last 6 months ÷ 6

World#6,155 / 412k
🇵🇭Country#191 / 56.3k
Revenue, last 30 days
$2.5k

Last 6 months: $28k

World#16,348 / 412k
🇵🇭Country#1,551 / 56.3k
Total earnings
$716k

Billed in all: $744k

World#1,239 / 412k
🇵🇭Country#13 / 56.3k
Per project
$9.1k

$4k in the last 6 months

World#17,962 / 412k
🇵🇭Country#4,196 / 56.3k
Projects, last 6 months
7

Across 8 contracts

0% fixed100% hourly
World#28,826 / 412k
🇵🇭Country#1,624 / 56.3k
Projects in all
79

Across 88 contracts

22% fixed78% hourly
World#37,267 / 412k
🇵🇭Country#2,391 / 56.3k

Earnings, last 30 days

$744k+$2.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$740k$742k$744k$746kOct 8Oct 23Nov 7

Skill rankings: Top 1% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #5Sales Promotion283 freelancers · 🇵🇭 #2Top 2%
  2. #34Amazon Advertising Console1,220 freelancers · 🇵🇭 #2Top 3%
  3. #36Amazon Listing2,040 freelancers · 🇵🇭 #2Top 2%
  4. #49Amazon Seller Central2,914 freelancers · 🇵🇭 #3Top 2%
  5. #53Amazon FBA3,904 freelancers · 🇵🇭 #3Top 1%
  6. #55Advertising2,698 freelancers · 🇵🇭 #1Top 2%
  7. #56Amazon3,514 freelancers · 🇵🇭 #3Top 2%
  8. #63Amazon PPC2,994 freelancers · 🇵🇭 #2Top 2%