Miles W.

Senior digital analytics consultant with 7+ years and 32 clients. I fix and build GA4 and Google Tag Manager tracking, set up cookie consent (CookieYes, OneTrust), and turn GA4 data in BigQuery into reporting you can trust. What I help with: • GA4 and GTM implementation: measurement plans, bespoke events, data layer event pushes, custom JavaScript, QA • Tracking and consent audits: finding why numbers are wrong or inflated, and why consent setups are misconfigured • Consent set-up with CookieYes and OneTrust and cookie consent in GTM, with working knowledge of GDPR and PECR • GA4 BigQuery pipelines in Dataform: tested reporting tables with data-quality assertions and incremental runs • Dashboards in Looker Studio and Power BI, and CRO experiment tracking in Adobe Target Experience My clients have spanned ecommerce, retail, leisure, insurance, energy, legal, education and finance. I have worked as an embedded contractor in large retail analytics teams, alongside engineers, BI analysts and marketers, and I hold the Google Analytics Individual Qualification (GAIQ). How I work: I scope the problem first, explain findings in plain English, and write down what I change so your team can maintain it. I have trained technical and non-technical teams on GA4 and have mentored others. Message me with your site, current tools and the issue you are seeing, and I will tell you how I would approach it.