Sara E.

Copywriter and Content Strategist | Luxury, Tech and Games expert

Hi, I'm Sara Elsam, a senior games marketing professional with over a decade of experience driving successful campaigns for a range of indie and AAA games, including The Forgotten City, Raid: Shadow Legends, and ScourgeBringer. My unique background combines hands-on marketing leadership with editorial expertise from top-tier gaming publications. I've led marketing teams for 5+ years at premier agencies while maintaining deep industry connections across studios, publishers, and media outlets. As an ex-streamer and games critic at the likes of Eurogamer, Variety and Rock, Paper, Shotgun, I bring a unique perspective to all my projects. View my published work: sara-elsam.com ✦ Strategic Marketing Leadership - Brand strategy, creative campaign development, and team management ✦ Content & Copywriting - Published at The Guardian, Eurogamer, Variety, Rock Paper Shotgun, and The Independent ✦ Steam & Platform Optimization — Store page optimization, launch strategies, and conversion-focused messaging ✦ Creative Production - Games trailer production, video editing, and visual storytelling ✦ Digital Marketing - Social media management, paid advertising, influencer partnerships, and PR campaigns ✦ Web Design & Development - Marketing-focused website design and user experience optimization ✦ Passion-driven approach — as a passionate gamer and Dungeons & Dragons player, I bring authentic storytelling to all projects