Shagun A.

Fractional Growth Marketing Lead for B2B Companies, Ex-Deloitte, ExUBS

I help founders, consultants, and premium brands turn positioning, Social media, content, and targeted outreach into a measurable pipeline. My work combines GTM strategy, market intelligence, founder-led content, executive visibility, and hands-on lead generation — so companies are not just better positioned, but actively generating conversations with the right buyers. Recent work includes acting as a hands-on growth partner for a luxury mattress brand in Manhattan, building its LinkedIn-led marketing engine from the ground up: founder positioning, editorial content, designer outreach, hospitality partnerships, SEO comparison content, PR angles, and qualified showroom/partnership opportunities. 1. Fractional Growth Marketing Ongoing monthly support: strategy, positioning, content, lead gen, partnerships, analytics. 2. Social media primarily LinkedIn-Led Lead Generation Founder profile, company narrative, targeted outreach, qualified conversations. 3. GTM & Market Intelligence One-time or project-based strategy work for startups, SaaS, AI, and investors. 4. Editorial, PR & Authority Building Creating premium editorial content, PR angles, media pitches, bylines, case studies, and publishing opportunities. Best for companies that need credibility, visibility, and a stronger market voice. 5. SEO & Content-Led Growth Developing search-focused content around buyer-intent keywords, comparison articles, competitor content, and AI-search visibility. Built to attract qualified prospects and support long-term inbound growth.