Andres B.

I help brands build lifecycle marketing systems that drive engagement, retention, and revenue — combining 10+ years of marketing automation expertise with hands-on email engineering and, more recently, AI-assisted workflow automation. I've worked across Braze, Eloqua, Klaviyo, Mailchimp, MindFire, Dotdigital, and SendGrid, designing customer journeys, automating communications, and optimizing lifecycle performance for enterprise brands and fast-moving teams alike. Recent highlights: - Built Braze customer journeys for Amazon Ring scaling from 1,000 to 15M+ recipients, with localized subscription communications across 10+ languages - Delivered high-volume, personalized email programs for Victoria's Secret, Bath & Body Works, Williams-Sonoma, and Citibank through agency work with Publicis Groupe and Omnicom - Engineered responsive HTML/CSS email systems and reusable component libraries that cut production time and improved cross-client rendering - Integrated AI tools (Claude, Cursor, ChatGPT) and MCP into marketing operations, connecting AI assistants directly to platforms like Dotdigital and Basecamp My background spans strategy, email engineering, QA, and front-end development, so I can take a project from planning through pixel-perfect execution. Services include: - Marketing Automation Strategy & Journey Design - Braze, Eloqua, Klaviyo, DotDigital & MindFire Campaign Builds - Email Engineering (HTML/CSS, responsive, cross-client) - Deliverability Audits & ESP Migrations - Segmentation & Personalization (ampscript, handlebars, liquidJS) - QA & Cross-Client Testing (Litmus, Email on Acid, InboxMonster) - AI-Assisted Workflow & MCP Integration If you need someone who can bridge strategy, execution, and emerging AI tooling in your marketing stack, let's talk.