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Rahil A.
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Rahil A.

Fractional Ecommerce CFO | Shopify CFO | Amazon CFO | SaaS CFO | FP&A

🚀 Fractional Ecommerce CFO | Shopify CFO | Amazon CFO | DTC CFO | SaaS CFO | COO | Controller | FP&A Expert I help Ecommerce, DTC, and SaaS founders scale profitably through better financial visibility, cash flow forecasting, inventory planning, and data-driven decision making. Over the past 10+ years, I have worked with 20+ Ecommerce, DTC, and SaaS companies generating between $500K and $50M+ in annual revenue across Shopify, Amazon, TikTok Shop, Etsy, WooCommerce, and multi-channel businesses. ━━━━━━━━━━━━━━━━━━ WHO I HELP ━━━━━━━━━━━━━━━━━━ ✔ Shopify Brands ✔ Amazon Sellers & Aggregators ✔ DTC Ecommerce Businesses ✔ Multi-Channel Retail Brands ✔ Subscription & SaaS Companies ✔ Founder-Led Businesses ✔ Companies Generating $500K–$50M+ Revenue ━━━━━━━━━━━━━━━━━━ FRACTIONAL CFO SERVICES ━━━━━━━━━━━━━━━━━━ 📊 Ecommerce Financial Management • Accrual-Based Ecommerce P&L • SKU-Level Profitability Analysis • ASIN-Level Profitability Analysis • Gross Margin & Contribution Margin Analysis • Financial Reporting & Board Reporting • Monthly CFO Reporting Packages 💰 Cash Flow Forecasting & Planning • 13-Week Cash Flow Forecasting • Cash Conversion Cycle Analysis • Working Capital Management • Scenario Planning & Financial Modeling • Liquidity Planning • Growth Financing Preparation 📦 Inventory & Supply Chain Finance • Inventory Forecasting • Inventory Cash Flow Planning • Inventory Turn Analysis • Reorder Point Optimization • Purchase Planning • Inventory Aging & Dead Stock Analysis 📈 Ecommerce KPI Dashboards • CAC (Customer Acquisition Cost) • ROAS (Return on Ad Spend) • MER (Marketing Efficiency Ratio) • LTV (Lifetime Value) • Contribution Margin • Inventory Turnover • Cash Burn & Runway • Operating Cash Flow ━━━━━━━━━━━━━━━━━━ CONTROLLER & FP&A SERVICES ━━━━━━━━━━━━━━━━━━ ✔ Budgeting & Forecasting ✔ Financial Planning & Analysis (FP&A) ✔ Variance Analysis ✔ Strategic Financial Planning ✔ Management Reporting ✔ Profitability Analysis ✔ Cost Control & Expense Management ✔ Business Performance Dashboards ━━━━━━━━━━━━━━━━━━ COO & STRATEGIC OPERATIONS SUPPORT ━━━━━━━━━━━━━━━━━━ • Operational KPI Tracking • Growth Strategy Support • Process Optimization • Team Performance Reporting • Executive Decision Support • Scaling & Expansion Planning ━━━━━━━━━━━━━━━━━━ TOOLS & SYSTEMS ━━━━━━━━━━━━━━━━━━ ✔ QuickBooks Online (QBO) ✔ Xero ✔ Triple Whale ✔ Shopify Analytics ✔ Amazon Seller Central ✔ Excel & Google Sheets ✔ Power BI ✔ Looker Studio ✔ ProfitBooster AI ✔ EcomScaleAI ━━━━━━━━━━━━━━━━━━ RESULTS MY CLIENTS ACHIEVE ━━━━━━━━━━━━━━━━━━ ✅ Improved Cash Flow Visibility ✅ Better Inventory Purchasing Decisions ✅ Increased Profitability Through SKU-Level Analysis ✅ Reduced Cash Shortages ✅ Improved Working Capital Efficiency ✅ Better Marketing Spend Decisions ✅ CFO-Level Insights Without Hiring a Full-Time CFO ━━━━━━━━━━━━━━━━━━ WHY WORK WITH ME? ━━━━━━━━━━━━━━━━━━ • 10+ Years in Ecommerce Finance • Experience Across Shopify, Amazon, TikTok Shop, Etsy & WooCommerce • Worked with Brands from $500K to $50M+ Revenue • Fractional CFO, COO, Controller & FP&A Expertise • Founder-Friendly Reporting • Strategic Partner, Not Just a Bookkeeper • Offshore Cost Advantage with Enterprise-Level Quality ━━━━━━━━━━━━━━━━━━ START WITH A CASH FLOW & PROFITABILITY AUDIT ━━━━━━━━━━━━━━━━━━ Before any long-term engagement, I offer a comprehensive Ecommerce Financial Health Audit where I review: ✔ Cash Flow Position ✔ Profitability Drivers ✔ Inventory Risks ✔ Working Capital Efficiency ✔ Growth Opportunities You'll receive actionable recommendations and a roadmap to improve profitability and cash flow. 📩 Send me a message to discuss your Ecommerce, DTC, Amazon, Shopify, or SaaS business and let's build a financial system that supports profitable growth.

🇵🇰Lahore, Pakistan$99/hr100% JSS4.90 (28)Since Feb 2014

Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#55,319 / 412k
🇵🇰Country#4,508 / 52.9k
Revenue, last 30 days
$0
Total earnings
$72k

Billed in all: $75k

World#55,319 / 412k
🇵🇰Country#4,508 / 52.9k
Per project
$1.4k

$0 in the last 6 months

Projects, last 6 months
1
0% fixed100% hourly
World#128,096 / 412k
🇵🇰Country#22,565 / 52.9k
Projects in all
51

Across 61 contracts

36% fixed64% hourly
World#59,937 / 412k
🇵🇰Country#9,384 / 52.9k

Earnings, last 30 days

$75.1kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$74k$75k$76k$77kOct 9Oct 24Nov 8

Skills