Magdalena K.

As a qualitative market researcher specializing in insights generation, competitive analysis, and trend research, I've played a critical role in assisting various types of agencies and companies in their pursuit of bringing new services and customer experiences to the marketplace. My expertise enables them to understand emerging trends, consumer behavior, market dynamics, legal and regulatory frameworks, giving them a competitive edge and guiding strategic decision-making. Primary research: I moderate MROC, IDIs, FGD in Slovak and Czech language to uncover customers' opinions, beliefs, experiences with various products and services. I explore their relation to brands, their usage habits, and drivers and barriers of adoption. I've covered industries such as FinTech, FMCG, medical devices, and tobacco. My work helps insight agencies or innovation departments to better understand their opportunities or threats, thanks to having a great understanding of the studied cultures and how the cultural differences affect customer behavior. Secondary research Competitors Analysis My expertise in competitive analysis empowers clients to gain a comprehensive understanding of their competitors' strengths, weaknesses, opportunities, and threats. Through careful examination of their offerings, marketing and communication strategies, and customer feedback, I identify gaps in the market and untapped opportunities. This information allows businesses to differentiate their products and services, refine their value proposition, and develop effective positioning strategies to stand out in a crowded marketplace. Trend Research As a trend researcher, I continuously monitor and analyze emerging trends in various industries (SaaS, HR Tech, MaaS, Edu Tech, Prop Tech, Publishing, and Retail). By keeping a finger on the pulse of market developments, I help clients anticipate changing customer demands and preferences, enabling them to proactively innovate. My trend reports serve as roadmaps for future business directions, ensuring companies stay ahead of the curve and capitalize on emerging opportunities. Cultural Research My proficiency in cultural market research with a focus on the Czech Republic and Slovakia allows me to delve into the cultural nuances, values, beliefs, and lifestyle preferences of Czech and Slovak consumers. By uncovering deep insights into how cultural factors influence consumer choices, I helps businesses make strategic decisions aligned with the cultural context. Magdalena holds: B.A. in Liberal Arts and Humanities Coursera Certification "Market Research" Credential ID E6F2TUKKHSW3