Marcin Z.
Marketing Strategist & Fractional CMO | Go-to-Market, Lead Generation
I help startups and SMEs turn marketing into a steady flow of qualified leads. Senior marketing strategist and Fractional CMO, 20 years across 35+ industries, and I do the work myself. That last part matters. You will not get an account manager passing your brief to a junior. You get someone who has been Head of Marketing in financial services and real estate, led a team of 12, managed budgets up to $600K, and presented plans and results to boards and CEOs. First Touch Studio is my studio. When a project needs a specialist skill I bring one in, but I stay on your account. Some of what that experience has produced - Grew a business from a low six-figure revenue base to nearly five times that within 18 months. - Go-to-market strategy. Launching a product, entering a new market, or repositioning an offer that is not landing. - Lead generation and demand generation. The funnel, campaigns and follow-up that produce a repeatable pipeline, not a one-off spike. - Fractional CMO or marketing manager. Ongoing senior leadership on a monthly retainer, for founders who need the thinking without a full-time hire. - Marketing audits. A clear read on what is broken, what is working and what to fix first, before you spend another dollar. - Industries include financial services, real estate and property, government, SaaS, FMCG and food, tourism, engineering, healthcare supplies and sport. How I work Most engagements start with a short call or an audit, then move to a monthly retainer. I am based in Brisbane, Australia and work with clients locally and overseas. My mornings overlap with US afternoons. I am probably not the right fit if you want someone to post on social media three times a week. If you want someone who will ask hard questions about your marketing before writing a word of copy, send me what you are trying to hit and where you are stuck. I will tell you straight whether I can help.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.4k
Billed in all: $163,751$164k
$705 in the last 6 months
Across 33 contracts
Earnings, last 30 days
Skill rankings: Top 26% in Startup Consulting
Ranked by MRR among everyone on Upwork with the skill.
- #88Customer Acquisition Strategy237 freelancers · 🇦🇺 #3Top 37%🇦🇺#3 of 3
- #144Product Launch474 freelancers · 🇦🇺 #1Top 30%🇦🇺#1 of 5
- #151Marketing Plan559 freelancers · 🇦🇺 #4Top 27%🇦🇺#4 of 8
- #235Marketing Consulting836 freelancers · 🇦🇺 #2Top 28%🇦🇺#2 of 11
- #257Brand Positioning909 freelancers · 🇦🇺 #2Top 28%🇦🇺#2 of 12
- #286Go-to-Market Strategy820 freelancers · 🇦🇺 #2Top 35%🇦🇺#2 of 9
- #355Marketing Management1,314 freelancers · 🇦🇺 #4Top 27%🇦🇺#4 of 14
- #405B2C Marketing1,239 freelancers · 🇦🇺 #2Top 33%🇦🇺#2 of 5