Skip to content
BackNov 7
Marcin Z.
Upwork badge

Marcin Z.

Marketing Strategist & Fractional CMO | Go-to-Market, Lead Generation

I help startups and SMEs turn marketing into a steady flow of qualified leads. Senior marketing strategist and Fractional CMO, 20 years across 35+ industries, and I do the work myself. That last part matters. You will not get an account manager passing your brief to a junior. You get someone who has been Head of Marketing in financial services and real estate, led a team of 12, managed budgets up to $600K, and presented plans and results to boards and CEOs. First Touch Studio is my studio. When a project needs a specialist skill I bring one in, but I stay on your account. Some of what that experience has produced - Grew a business from a low six-figure revenue base to nearly five times that within 18 months. - Go-to-market strategy. Launching a product, entering a new market, or repositioning an offer that is not landing. - Lead generation and demand generation. The funnel, campaigns and follow-up that produce a repeatable pipeline, not a one-off spike. - Fractional CMO or marketing manager. Ongoing senior leadership on a monthly retainer, for founders who need the thinking without a full-time hire. - Marketing audits. A clear read on what is broken, what is working and what to fix first, before you spend another dollar. - Industries include financial services, real estate and property, government, SaaS, FMCG and food, tourism, engineering, healthcare supplies and sport. How I work Most engagements start with a short call or an audit, then move to a monthly retainer. I am based in Brisbane, Australia and work with clients locally and overseas. My mornings overlap with US afternoons. I am probably not the right fit if you want someone to post on social media three times a week. If you want someone who will ask hard questions about your marketing before writing a word of copy, send me what you are trying to hit and where you are stuck. I will tell you straight whether I can help.

🇦🇺Brisbane, Australia$95/hr100% JSS4.99 (21)Since Mar 2014
GlobeUpwork

Earnings and projects

MRR
$235

Last 6 months ÷ 6

World#107,619 / 412k
🇦🇺Country#607 / 2,970
Revenue, last 30 days
$0

Last 6 months: $1.4k

Total earnings
$157k

Billed in all: $164k

World#22,167 / 412k
🇦🇺Country#139 / 2,970
Per project
$5.4k

$705 in the last 6 months

World#32,204 / 412k
🇦🇺Country#142 / 2,970
Projects, last 6 months
2
50% fixed50% hourly
World#88,921 / 412k
🇦🇺Country#553 / 2,970
Projects in all
29

Across 33 contracts

52% fixed48% hourly
World#100,216 / 412k
🇦🇺Country#764 / 2,970

Earnings, last 30 days

$164kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$160k$162k$164k$166kOct 8Oct 23Nov 7

Skill rankings: Top 26% in Startup Consulting

Ranked by MRR among everyone on Upwork with the skill.

  1. #88Customer Acquisition Strategy237 freelancers · 🇦🇺 #3Top 37%
  2. #144Product Launch474 freelancers · 🇦🇺 #1Top 30%
  3. #151Marketing Plan559 freelancers · 🇦🇺 #4Top 27%
  4. #235Marketing Consulting836 freelancers · 🇦🇺 #2Top 28%
  5. #257Brand Positioning909 freelancers · 🇦🇺 #2Top 28%
  6. #286Go-to-Market Strategy820 freelancers · 🇦🇺 #2Top 35%
  7. #355Marketing Management1,314 freelancers · 🇦🇺 #4Top 27%
  8. #405B2C Marketing1,239 freelancers · 🇦🇺 #2Top 33%