Lubomir F.

B2B SaaS Performance Marketing Manager - LinkedIn, Meta, Google, GPT

A skilled SaaS Performance Marketing Manager with nearly 10 years of expertise in media buying for startups and technology companies. Demonstrated success driving measurable growth for Fortune 500 organizations — including Wix, Rakuten RapidAPI, and PwC — alongside 300+ SaaS startups, through innovative campaign strategies, funnel design, and full-funnel demand generation. Recent client results include generating 40 MQLs at a CPL below $150 for an AI-powered clinical insights platform; delivering 788 free trial signups with an 11.8% paid conversion rate for a vertical SaaS product in the design industry; and producing 144 SQLs from under $1,000 in ad spend at a $6.54 CPA for an AI-powered legal SaaS serving a Scandinavian market. Core competencies include go-to-market planning, B2B paid acquisition, ABM techniques & frameworks, outbound automation, SEO & Generative Engine Optimization (GEO), and marketing automation. Proven ability to manage media budgets exceeding $50,000/month across Google Ads, LinkedIn Ads, Meta, Taboola, AdRoll ABM, and X — with a consistent focus on CAC, ROI, and scalable user acquisition. Confident in bridging marketing and product — advising on product strategy, roadmap development, and usability improvements to accelerate product-market fit. Methodology-driven, leveraging frameworks including Lean Startup, Dan Olsen's Product Playbook, Blue/Red Ocean Strategy, and AARRR to guide both strategic planning and execution. Primarily focused on technically complex verticals including AI tools, enterprise B2B software, developer tools, robotics, automotive, hard & life sciences, and productivity software — industries where deep product understanding and precise positioning are critical to commercial success. Open to long term engagements, contracting roles, fractional CMO engagements and advisory roles with early-stage SaaS teams. Core Marketing Skills & Tools - B2B SaaS Growth & Demand Generation: Build and optimize full-funnel B2B SaaS growth strategies across acquisition, activation, conversion, retention, and revenue using the AAARRR framework. - B2B Attribution: Building performance dashboards to tie ads impact to revenue and CRM deals. Fibbler, Google Analytics 4, Mixpanel, PostHog Google Trends, and other analytics platforms to identify growth opportunities. - Paid Ads Management: Manage $50K+ monthly ad spend across LinkedIn Ads, Google Ads, Meta/Facebook Ads, and Twitter/X, optimizing for CAC, ROI, ROAS, pipeline, and revenue. - B2B Marketing Frameworks for Enterprise Sales: MEDDICC/MEDDPICC to build relationships with Champions and Economic Buyers and support long, complex B2B buying journeys. - Sales & Product Marketing Alignment: Develop buyer personas, value propositions, messaging frameworks, sales collateral, and enablement content to align marketing and sales teams around ICPs and messaging. - Account-Based Marketing (ABM): Develop targeted ABM campaigns and demand-generation strategies for enterprise accounts and high-ticket SaaS products. - Email & SDR Outreach: Build cold and warm email campaigns and automated SDR workflows using Instantly, Mailchimp, Drip, ActiveCampaign, Dripify, HeyOutreach, and Dux-Soup. - Content & Thought Leadership: Develop content strategies, white papers, lead magnets, case studies, sales enablement materials, and thought-leadership programs for organic growth and demand generation. - SEO & GEO: Execute on-page and off-page SEO and Generative Engine Optimization (GEO) using Semrush, keyword research, content strategy, and technical optimization. - Conversion Rate Optimization (CRO): Build high-converting landing pages, optimize product onboarding and user journeys, and conduct CRO, UX/UI, and product-flow optimization. - Product & Growth: Design and optimize SaaS product funnels, onboarding experiences, and MVP product flows, including clickable product prototypes. About Me: I'm predominantly pragmatic & focused on results by nature, but at the same time I happen to be on the extreme side of creativity & have the ability to see solutions to problems where others can't. I possess the ability to persist and persevere in difficulties, while learning new things in the process. This allows me to solve problems in changing environments and adapt to changes quickly. What I'm looking for in my work life: I'm passionate about building and growing products that matter and have a real social mission. Engineering, automobiles, renewable energy, robotics, space tech and technical products excite me. Anything that involves engineering & machinery is exciting for me. In the people I work with, I look for openness that can match mine. I'd like to work with people that have strong integrity and a strong moral compass. I prefer honesty, transparency, and clear communication.