Paul M.

✅ Certified Digital Marketing Specialist in Google, Microsoft, Meta, TikTok, Pinterest, & LinkedIn Ads with over $10 million managed in ad spend and 17+ years of digital marketing experience. ✅ As an Upwork Top-Rated Plus professional with 10k+ hours billed and a 100% Job Success Score, I bring you proven results. ✅ I specialise in PPC, SEM, and SMM for small and medium-sized businesses. I build campaigns from scratch and optimise them weekly, with transparent monthly reporting and clear communication, so you always know what's working. ✅ Tracking is where most accounts leak money, so I fix it first. I implement and audit conversion tracking end-to-end: GA4, Google Tag Manager (client-side and server-side), Google Ads conversions with Enhanced Conversions, Meta Pixel + Conversions API, and TikTok, LinkedIn, Microsoft, and Pinterest pixels. This includes event mapping, offline and CRM conversion imports, call and form tracking, cross-domain and Shopify/WooCommerce setups. ✅ If your data is duplicating, under-reporting, or simply not firing, I'll diagnose it, rebuild it properly, and give you a tracking setup you can trust before a dollar more goes into the platforms.