Pedro M.

I help established e-commerce brands scale profitably through Google Ads and Meta Ads. I'm an Expert-Vetted Senior Google Ads & Meta Ads specialist with 16+ years of experience, $200K+ earned on Upwork, 100 completed jobs, and a 100% Job Success Score. My focus isn't simply managing campaigns. I work with e-commerce businesses to identify where profitable growth is being lost — across campaign structure, Shopping/PMax, product feeds, attribution, creative, landing pages and budget allocation — and build a strategy to scale. Selected E-commerce Results ⌚ Marathon Watches • +343% revenue in the first year at 6.61x ROAS • +120% revenue in the second year at 6.69x ROAS • ~$650K annual advertising budget 💎 D. Louise — Jewelry • Grew revenue from £573K to £2.4M+ in one year • Managed approximately £1M annual advertising budget 💊 Vitamart — Supplements • +30% YoY growth for two consecutive years • 6x ROAS target • $1M+ annual advertising budget 💎 Hey Harper — Jewelry • +315% revenue growth • Maintained approximately 2.5x ROAS while scaling • ~$3M annual advertising budget Where I Can Create the Most Value I specialize in established e-commerce businesses that already have product-market fit and meaningful advertising spend but need a more senior approach to profitable growth. My work typically covers: • Google Ads — Shopping, Performance Max, Search, Demand Gen • Meta Ads — acquisition, scaling, creative testing and remarketing • Google Merchant Center & product-feed optimization • Account audits and restructuring • Brand vs. non-brand strategy • Budget allocation and profitability analysis • GA4, GTM and e-commerce measurement • Landing-page and conversion-rate analysis • Growth strategy beyond the ad platforms Why Work With Me? - 15+ years in PPC and digital growth - Expert-Vetted on Upwork - 100% Job Success Score - $200K+ earned on Upwork - 100 completed jobs I hold a university degree in Marketing and certifications across Google Ads, Meta Ads and Microsoft Advertising, alongside advanced Growth Marketing and E-commerce training from CXL. I've worked across the US, UK, Canada, Australia and Europe, managing everything from established e-commerce accounts to seven-figure annual advertising budgets. A Good Fit? If you're already investing seriously in paid acquisition and want someone who can look beyond individual campaigns and determine what is actually preventing the business from scaling profitably, let's talk. I can start by reviewing your current Google Ads / Meta Ads setup and identifying the highest-impact opportunities. Pedro Menezes Pereira E-commerce PPC & Growth Consultant