Fiona T.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

I'm a marketer, copywriter, marketing consultant and brand strategist. I write, build, and position, but before I do any of that, I look for what makes your business genuinely different from every other business doing what you do. Not different as in "we care more." Different as in: here's a specific reason a client should choose you over the person two suburbs away. That means I do my homework. I look at your competitors, your market, your tone, your strengths. Then I figure out where you stand out, and I build everything around that. From there, I handle the practical stuff: SEO, website copy, content strategy, brand messaging, digital campaigns, and course creation. Clear writing and straightforward marketing. The kind that's easy to read and actually makes people do something. If you're tired of sounding like everyone else, we'll probably get along well. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼 I help businesses get found, get clicks, and turn interest into action. Most businesses talk about themselves. They forget who they're talking to. That's where I come in. I find your key message first, then build everything around it. That means SEO writing, content strategy, and digital marketing, all working together with hands-on WordPress support. I don't just create content. I make sure it earns its place inside your website and your wider marketing. 𝗛𝗼𝘄 𝗜 𝗵𝗲𝗹𝗽 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 ☑️SEO content that drives traffic. ☑️Blog posts and articles built around real search intent. ☑️Keyword research and on-page optimisation. ☑️Content written for people, not robots. I also take AI written content and turn it into work that makes it sound human. ☑️Content refreshes to improve rankings and visibility. ☑️Brand Development/refreshes/support 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 ☑️Campaign messaging that is clear and customer-focused. ☑️Email marketing content that gets opened and clicked. ☑️Lead magnets and simple funnels to capture enquiries. ☑️Content calendars that support launches and promotions. ☑️Funnel creation. ☑️Performance-led thinking, not guesswork. 𝗖𝗼𝘂𝗿𝘀𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗹𝗮𝘂𝗻𝗰𝗵 ☑️Course structure and curriculum planning. ☑️Module and lesson copywriting. ☑️Student-facing content that's clear and easy to follow. ☑️Sales pages and launch copy for course promotions. ☑️Email sequences to nurture leads and drive enrolments. ☑️End-to-end course marketing: from offer positioning to launch strategy. 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗮𝗻𝗱 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 ☑️Writing and publishing directly into WordPress. ☑️Page rewrites to improve clarity and user experience. ☑️Basic technical and on-page SEO checks. ☑️Clean formatting, internal linking and layout support. ☑️WordPress theme customisation and full website setup. ☑️Copy that converts. ☑️Website pages that explain what you do quickly. ☑️Landing pages designed to guide action. ☑️Email sequences that sound human and build trust. ☑️Long-form content that positions you as credible and experienced. 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜’𝗺 𝗸𝗻𝗼𝘄𝗻 𝗳𝗼𝗿 ☑️Increasing response and click-through rates through clearer messaging. E.g. Up to 20% in some cases. ☑️Turning low-performing content into traffic drivers. ☑️Re-engaging inactive or cold audiences. ☑️Improving website engagement and time on page. ☑️Helping businesses finally say what they mean, simply. 𝗪𝗵𝗼 𝗜 𝘄𝗼𝗿𝗸 𝗯𝗲𝘀𝘁 𝘄𝗶𝘁𝗵 ☑️Small to mid-sized businesses. ☑️Service-based brands. ☑️Education, lifestyle, retail and professional services. ☑️Clients who want quality work done properly, without micromanaging. 𝗦𝗸𝗶𝗹𝗹𝘀 𝘀𝗻𝗮𝗽𝘀𝗵𝗼𝘁 ☑️SEO writing and optimisation. ☑️Keyword research. ☑️Digital marketing campaigns. ☑️Email marketing and funnels. ☑️Website copywriting. ☑️Content strategy and planning. ☑️WordPress publishing, theme customisation and website setup. ☑️Canva and design support. ☑️Strategic Marketing Plans 𝗛𝗼𝘄 𝗜 𝘄𝗼𝗿𝗸 ☑️Clear communication. ☑️Reliable turnaround. ☑️Honest timelines. ☑️Minimal back and forth. ☑️Comfortable working from a brief or helping shape one. ☑️Independently with little direction - I see what needs to be done, clear it with you and then start. I give clear, honest input and work with you to shape the right direction, not just deliver the brief. I’d love to help with your next project. Drop me a line, and we can get started. Cheers, Fiona