Susan F.
| Copywriter | Content Marketing | AEO & SEO Specialist | Wordpress
*** SEO & AEO Copywriting Done Right *** (Get content that earns more revenue while freeing up more time for your team) You’ve got a million things on your to-do list, from launching a website, course, product, or blog and your content still needs to get created and scheduled. Strategy, SEO, search intent, keyword optimization, WordPress tweaks… it’s enough to make you binge HGTV and dream about quitting it all for an oceanfront ice cream shop. Been there. Maybe your blog posts and lead magnets look solid, but open rates are low and subscribers aren’t sticking around. Engagement is flat. It feels like the only person reading your content is your mom. Want more conversions? You know your product, service, or offer is good, but aren't sure how to get more people to respond to it and convert. There are a lot of moving parts, from messaging to positioning, but at the core, engagement and sales come down to connection. If you want more interest, better engagement, and consistent sales, you need someone who can see the big picture, read between the lines, and speak to both you and your audience at the same time. No Caribbean escape required. You just need content that actually works. I’ll meet you there. ______________________________________________ Hi, I’m Susan. I help small businesses, entrepreneurs, coaches, realtors, and travel brands earn attention and turn it into action. As an SEO and AEO-focused copywriter and content marketer with 10+ years of experience, I build content systems that actually support your business. That means thinking beyond individual pieces and structuring your blog, pages, and messaging so everything works together to drive traffic, engagement, and conversions over time. I’m also highly skilled at matching tone and voice, so your content sounds like your brand and not generic, not templated, and not like everyone else in your space. ______________________________________________ MY EXPERIENCE INCLUDES: * Copywriting & Content Marketing * Conversion-focused content for small businesses, real estate, travel brands, and more * SEO + AEO Strategy * Keyword research, search intent, competitor analysis, and content built to rank and get pulled into AI answers * Blog Content * Structured, search-driven articles that align with your audience and your goals * Lead Magnets (Not just pretty—built to actually attract and convert) * Landing Pages * Clear messaging, strong structure, and conversion-focused flow * Email Marketing * Newsletters and drip campaigns designed for higher open and click-through rates * Ghostwriting * Articles for major publications and brand authority ______________________________________________ EDITING & OPTIMIZATION * Tightening messaging, improving flow, and strengthening calls to action * Content Strategy & Management * Ongoing support for brands that need consistency and direction * Content Refreshes * Updating older content to improve rankings and performance * WordPress & Content Support * Handling the backend details so you don’t have to After a quick call, video chat, or email exchange (whatever works best for you) I’ll map out next steps and a clear strategy. I stay on top of the details, deliver on time, and keep communication easy throughout the process. You get content that matches your voice, performs well in search, and actually supports your business growth and without adding more to your plate. Ready? Let’s get started.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $10k
Billed in all: $403,560$404k
$1k in the last 6 months
Across 115 contracts
Earnings, last 30 days
Skill rankings: Top 4% in Writing
Ranked by MRR among everyone on Upwork with the skill.
- #41Sales Writing897 freelancers · 🇺🇸 #21Top 5%🇺🇸#21 of 292
- #41Newsletter Writing841 freelancers · 🇺🇸 #17Top 5%🇺🇸#17 of 357
- #139Business Writing2,455 freelancers · 🇺🇸 #72Top 6%🇺🇸#72 of 904
- #223Copy Editing5,372 freelancers · 🇺🇸 #130Top 4%🇺🇸#130 of 2,597
- #609Writing16,517 freelancers · 🇺🇸 #283Top 4%🇺🇸#283 of 5,632
- #718Landing Page11,038 freelancers · 🇺🇸 #128Top 7%🇺🇸#128 of 1,100
- #732Marketing Strategy8,415 freelancers · 🇺🇸 #248Top 9%🇺🇸#248 of 2,185
- #934Copywriting21,052 freelancers · 🇺🇸 #362Top 4%🇺🇸#362 of 5,608