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Paul Raphael G.
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Paul Raphael G.

Local SEO & Google Ads for Home Services | Map Pack, PPC & Tracking

Top Rated Plus | 10+ years on Upwork getting local businesses found on Google Home service businesses get leads from two places on Google: the ads at the top and the map pack under them. I run both, so they work together instead of competing for the same budget. 📍 Local SEO and Google Business Profile Most of my Upwork work is here: map-pack rankings, Google Business Profile optimization, city and location pages for multi-location companies, citations and reviews, and white-label local SEO for agencies. 📞 Google Ads and call tracking Search, Call-Only and Local Services Ads built around high-intent searches in your service area. GA4, Tag Manager and call tracking go in first, so you know what every lead costs. Why both? Ads bring calls this month. SEO builds the leads you don't pay for per click. With one person watching both, the budget goes where leads are cheapest. How to start • Free map scan: send your business name and city, and I'll show where you rank across your service area. • Audit ($100): Google Ads, tracking and Google Business Profile, as a written report plus a Loom walkthrough. • Monthly ($300): Local SEO, Google Ads management, or both. • Agencies: white-label local SEO and Google Ads. HVAC, plumbing, roofing, moving, cleaning and remodeling, plus dental, medical and law firms. What clients say: ⭐⭐⭐⭐⭐ "Paul did a really great job managing our Google Business Profile. His communication was fast, responsive and clear. His strategy was insightful and deep. I would recommend him to anyone!" ⭐⭐⭐⭐⭐ "Paul is very knowledgeable in the Google Ads space, he took our under performing, wrongly setup ads & redone everything to make them budget friendly & important in front of the right audience. He is very detail orientated & took the time to show me what was wrong with our ads setup & what he changed to make them perform to our expectations. Very good. Will hire again for sure." Send me a message with your website and your service area, and I'll tell you honestly whether paid, organic, or both is the faster path to leads for your business.

🇧🇩Chattogram, Bangladesh$35/hr100% JSS5.00 (26)Since May 2014
GlobeUpwork

Earnings and projects

MRR
$2.1k

Last 6 months ÷ 6

World#20,852 / 412k
🇧🇩Country#329 / 15.0k
Revenue, last 30 days
$2k

Last 6 months: $13k

World#21,933 / 412k
🇧🇩Country#351 / 15.0k
Total earnings
$67k

Billed in all: $69k

World#59,207 / 412k
🇧🇩Country#1,551 / 15.0k
Per project
$1.8k

$2.6k in the last 6 months

World#83,211 / 412k
🇧🇩Country#1,156 / 15.0k
Projects, last 6 months
5
60% fixed40% hourly
World#41,746 / 412k
🇧🇩Country#2,334 / 15.0k
Projects in all
37

Across 42 contracts

67% fixed33% hourly
World#81,187 / 412k
🇧🇩Country#5,874 / 15.0k

Earnings, last 30 days

$69k+$2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$67k$68k$69kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Lead Generation

Ranked by MRR among everyone on Upwork with the skill.

  1. #63Google Local Business Optimization799 freelancers · 🇧🇩 #5Top 8%
  2. #126AI SEO651 freelancers · 🇧🇩 #2Top 19%
  3. #148Google Ads Account Setup1,074 freelancers · 🇧🇩 #7Top 14%
  4. #156Google Ads Audit1,171 freelancers · 🇧🇩 #7Top 13%
  5. #183Organic Traffic Growth2,503 freelancers · 🇧🇩 #10Top 7%
  6. #219Google Ads Account Management1,516 freelancers · 🇧🇩 #11Top 14%
  7. #350Google Tag Manager3,074 freelancers · 🇧🇩 #20Top 11%
  8. #379Search Engine Marketing3,899 freelancers · 🇧🇩 #8Top 10%