Paul Raphael G.

Google Ads & Local SEO Specialist | Lead Gen, LSA, Call Tracking & GA4

I help local businesses turn Google into a steady source of phone calls and booked jobs. I properly track calls and GA4 events, so you know exactly what every lead costs. Google Ads and Local SEO for home services, medical and dental practices, real estate, law firms and other local service businesses. 10+ years, $30M+ in managed ad spend, Top Rated Plus on Upwork. Most local business owners come to me saying some version of the same three things: ❌ "The phone rings, but half the calls are wrong - out of area, price shoppers, people looking for a job." ❌ "I have no idea what a lead actually costs me. My last guy sent reports full of clicks and impressions." ❌ "I'm on page three, and three competitors sit above me in the map pack." Here's how I fix each one. 📞 Google Ads built for lead quality, not click volume Search and Performance Max campaigns structured around high-intent, ready-to-buy searches - tightly geo-fenced to your real service area, with aggressive negative keyword work so you stop paying for DIY searches, job seekers and out-of-town clicks. Where they beat standard Search, I'll run Call-Only and Local Services Ads (LSA) instead. Every campaign is built around one question: what does a qualified lead cost, and can we make it cost less? 📊 Call tracking and GA4 that prove where every lead came from This is where most accounts are quietly broken, and it's the reason Google's automated bidding underperforms for so many local businesses. Bad conversion data means Google optimizes toward the wrong customer. I set up GA4, Google Tag Manager, dynamic call tracking (CallRail/WhatConverts) and offline conversion imports so form fills, phone calls and booked jobs are all tracked correctly, including server-side tracking where signal loss is costing you conversions. You get a Looker Studio dashboard showing calls, forms and cost per lead by campaign. No vanity metrics. If we can't measure it, we can't improve it. 📍 Local SEO that wins the map pack Google Business Profile optimization, review and citation strategy, service-area and location pages, and the technical fixes stopping your site from ranking. Multi-location and franchise setups welcome. 🤖 AI search visibility (GEO/AEO) Your customers are increasingly asking ChatGPT, Gemini and Google's AI Overviews for recommendations. I optimize your entities, schema and content so you get cited in those answers. 🎯 Landing pages that convert the traffic you're paying for Pointing ads at your homepage wastes a large share of the budget. I build or fix the page the click lands on so the headline, the offer and the form match what the person actually searched for. Where I do my best work: 🔧 Home services & trades - HVAC, plumbing, remodeling, roofing, restoration, cleaning 🏥 Medical & dental - clinics, medspas, dental, therapy, chiropractic 🏠 Real estate & property management ⚖️ Law firms & professional services 🚗 Automotive & specialty local services Not sure whether the account is the problem? Start with an audit. I offer a fixed-fee Google Ads + Local SEO audit: a full teardown of your campaigns, tracking setup and local visibility, delivered as a written report plus a Loom walkthrough with prioritized fixes. No retainer, no obligation. Most owners find enough wasted spend in the first review to cover the cost several times over. What clients say: ⭐⭐⭐⭐⭐ "Paul did a really great job managing our Google Business Profile. His communication was fast, responsive and clear. His strategy was insightful and deep. I would recommend him to anyone!" ⭐⭐⭐⭐⭐ "Paul is very knowledgeable in the Google Ads space, he took our under performing, wrongly setup ads & redone everything to make them budget friendly & important in front of the right audience. He is very detail orientated & took the time to show me what was wrong with our ads setup & what he changed to make them perform to our expectations. Very good. Will hire again for sure." Send me a message with your website and your service area, and I'll tell you honestly whether paid, organic, or both is the faster path to leads for your business.