John C.

I’m a marketing coach, strategist and content leader with deep experience in customer‑journey research and persona development using the Buyer Persona Institute’s methodology. I conduct structured interviews, identify triggers, success factors, barriers, and decision criteria, and turn those insights into clear narratives, content calendars, and cross‑channel programs that drive pipeline. I specialize in owning the content function end‑to‑end; strategy, calendar, writing, social, paid optimization, and reporting, and I work independently, using data to shape decisions and modern tools to scale output efficiently. Core Services Include: • Marketing strategy & Coaching • In-depth AEO & SEO Audits • Search Engine Optimization (SEO) • AEO - All aspects of AI Optimization • Social Media Audits • Content audits (using AI tools) • Content Strategy & Messaging • Google Analytics & Search Console integration • Persona Development & Customer Journey Mapping • Account-Based Marketing (ABM) & Content Production Management About Me With deep experience as a marketing strategist, across international airlines, real estate, biotech and pharma, insurance firms, and financial institutions, I have a proven ability to scale both B2B and B2C strategies. Startups to legacy brands—I’ve worked across the spectrum. Additional Expertise: • Link Building, Acquisition, Detox & Disavow • PPC (Pay-Per-Click) Advertising • Blogging & Content Strategy • Native English speaker with a lifelong focus on writing & public speaking • Podcast development AEO: • Program‑Specific Optimization: Build and audit pages that directly answer user questions with clarity, detail, and authoritative supporting data. • Trusted‑Source Corroboration: Strengthen credibility by integrating citations from trusted industry sources that AI engines rely on. • Schema‑Driven Authority: Implement and optimize structured data to help AI systems correctly classify your expertise and surface your content. • Answer‑Engine Formatting: Rewrite and structure content into short, direct, citation‑ready answers that AI systems prefer and frequently highlight. • User‑Intent Journey Mapping: Develop content that supports the full user journey, from early research to decision‑stage queries.