Bipin P.

Are iOS 14+ updates, Safari ITP, and ad-blockers wiping out 20% to 40% of your marketing data? If your pixel data is blind, you are wasting ad spend. When your Facebook Ads Manager or Google Ads dashboard misses actual purchases, your ad sets cannot optimize correctly, your lookalike audiences shrink, and your Customer Acquisition Cost (CAC) skyrockets. I help e-commerce brands, SaaS companies, and lead-generation businesses reclaim 100% data accuracy through high-leverage data tracking architecture. By combining Server-Side Tagging (SST) with Offline Conversion Tracking (OCT), I eliminate the gaps between what your browser sees and what your backend CRM/CMS actually records. This unified approach feeds clean, enriched first-party signals directly into ad platform algorithms - unlocking accurate multi-touch attribution modelling and scaling your ROAS predictably. 🛠️ WHAT I FIX & BUILD FOR YOU: Server-Side Tracking Architecture: Full migration from browser-based tracking to GTM Server-Side containers using cost-effective setups (Stape, Addingwell, Taggrs, or Google Cloud) to establish durable first-party cookies. Offline Conversion Tracking (OCT) Sync: Bridging your backend CRM/CMS (Shopify, HubSpot, Salesforce, etc.) directly with your ad accounts to sync offline milestones, recurring payments, and post-purchase lifecycle changes. Meta Conversion API (CAPI): Setup and optimization via GTM Server-Side with advanced event matching (deduplication, external IDs, user data parameters) to drastically improve your Event Match Quality scores. Google Analytics 4 (GA4) Infrastructure: Customized GA4 installations, cross-domain tracking, custom dimension tracking, and migration from universal setups to ensure high-accuracy data layering. Omnichannel Tracking Integration: Flawless server-side setups across major ad networks including Google Ads Enhanced Conversions, TikTok Pixel/CAPI, Pinterest API, and LinkedIn Insight Tag. Platform Expertise: Seamless, deep integrations across Shopify, WooCommerce, Magento, Custom React/Next.js builds, and Webflow. 📈 THE RESULTS CLIENTS GET: Lower CPA & Smarter Value-Based Bidding: When real backend values (not flat browser noise) flow into ad networks, Google's tROAS and Meta's bids chase your most profitable customers, lowering customer acquisition cost. 100% Accurate Attribution Modelling: Eliminate the discrepancies between your actual revenue backend data and your ad manager dashboards. You will finally know exactly which ads are driving revenue. Future-Proof Data Strength: Maintain complete compliance with modern privacy regulations (GDPR, CCPA, Consent Mode V2) without losing the granular retargeting capability required to scale. Whether you need to fix a broken GTM container, set up GA4 from scratch, or transition your entire pixel strategy to the server side, I deliver clean, documented, and tested setups that just work. 🔍 GET A FREE DATA STRENGTH AUDIT Don't guess where your attribution is breaking down. Click the "Invite to Job" or "Hire" button on the right, and I will record a private, custom Loom video walkthrough auditing your website's current tag configuration, uncovering tracking leaks, and mapping out your priority fixes.