Roshan L.

⭐ Conversion Tracking || E-Commerce Tracking || Server Side Tracking || Google Tag Gateway || Customer Journey Analytics || Adobe Analytics || Adobe Target || Looker / Data Studio || Tealium iQ and CDP ⭐ With 15+ years in Digital Analytics, Tag Management, and E-commerce conversion Tracking, I deliver fast, reliable, and measurable results. ⭐ I help businesses fix broken GA4 & GTM, Google Tag Getway, Server Side Tracking, Adobe Analytics, Data Collection / Adobe Launch, CJA and Adobe Target tracking to ensure accurate analytics and conversions. ⭐ Clients trust me to optimize dashboards, campaigns, and tracking for higher ROI. ⭐ 🔍 ANALYTICS & MEASUREMENT - Google Analytics 4 (GA4) – Full Setup, Audit, Debugging - Adobe Analytics (AA) - Customer Journey Analytics (CJA) - Cross-domain tracking & advanced event setup - Data layers planning + implementation - Attribution strategy & measurement framework ⭐ 🏷 TAG MANAGEMENT SYSTEMS (TMS) - Google Tag Gateway - Google Tag Manager (GTM – Web & Server Side) - Adobe Launch / Data Collection (Client-Side + Web SDK) - Tealium iQ - Ensighten - Data layers architecture + tag firing strategy ⭐ 🧪 A/B TESTING & OPTIMIZATION - Adobe Target - VWO - Personalization frameworks - Experiment planning + KPI measurement ⭐ 🛒 E-COMMERCE TRACKING SPECIALIST - Shopify Enhanced E-commerce - WooCommerce E-commerce - GTM-based dynamic tracking - Add to Cart, Purchase, Checkout steps, Funnel tracking - Fixing broken e-commerce setups ⭐ 🎯 CONVERSION SETUP FOR ADS - Google Ads conversions - Meta Pixel + CAPI - LinkedIn Ads tracking - Tag-based + event-based conversions - Offline conversions setup - Server-side event setup ⭐ 📊 REPORTING & DASHBOARDS - Looker Studio (Google Data Studio) - Power BI - Tableau (for corporate projects) - Custom automation dashboards - Marketing + Product + Sales dashboards ⭐ 📢 PAID MEDIA EXPERTISE - Google Ads - Google Merchant Center - LinkedIn Ads - Facebook/Instagram Ads - Twitter Ads - Amazon Ads - Bing Ads ⭐ 📰 GOOGLE AD MANAGER & ADSENSE - GAM setup + inventory mapping - Ad placements - Monetization optimization ⭐ 🔍 SEO (End-to-End) - AEO, AGO, GEO - On-page optimization - Technical SEO - Off-page SEO - Keyword research + competitive analysis ⭐ 🤖 MARKETING AUTOMATION & CRM - MailChimp - Marketo - Salesforce Marketing Cloud - Adobe Campaign - Adobe Journey Optimizer - Microsoft Dynamics - Trigger-based journeys - Lead scoring + nurturing automation