Satnam S.

Google Ads & Meta Ads Expert|Optimizing Campaigns & Scaling ROI: I am working in this Field from the last 15+ Years, I work for some very prestigious organizations around the world. As A Google Ads & Meta Ads Expert specializes in driving profitable growth by pairing intent-driven search with interest-driven social media visual discovery. By combining high-intent conversion channels with full-funnel brand awareness, I scale Return on Investment (ROI) and maintain cost efficiency (Target CPA/ROAS). Core Expertise: Full-Funnel Strategy: Utilizing Meta Ads (Facebook/Instagram) at the top/middle of the funnel to spark demand and interest, while leveraging Google Ads (Search, Performance Max, Shopping) at the bottom to capture high-intent buyers. Campaign Architecture: Designing clean account structures—separating brand vs. non-brand campaigns on Google and consolidating ad sets on Meta to maximize machine-learning efficiency. Conversion Tracking & Data Layer: Setting up first-party data capture, Meta Conversions API (CAPI), Google Enhanced Conversions, and GA4 tracking to maintain signal accuracy. Creative & Copy Optimization: Systematically A/B testing high-converting ad copy, hooks, Reels, and UGC (User-Generated Content) for social media, paired with high-Quality Score keywords for Google Ads.