Micky M.

I work on ecommerce accounts that are too complex for a generic setup. Multi-channel, several countries at once, B2B and consumer mixed together, catalogues in the thousands. That combination is where most accounts quietly break, and it's the only kind of work I take. I'm an Expert-Vetted Upwork Talent (🏆 top 1%, pre-screened by Upwork Talent Managers), with 16+ years running Google Ads, Meta Ads and web analytics for established ecommerce and lead generation businesses, from growth-stage DTC to LEGO, UGG Australia, Uniqlo, Virgin Experience Days, Fiat and Peugeot. 500+ accounts. $100M+ in total ad spend. Up to $1M/month for individual clients. What moves these accounts isn't the media buying. It's the infrastructure underneath: AI-driven campaign architecture, server-side tracking, clean attribution, and an operating layer that surfaces problems before they cost you money. ❤️ Why choose me 🤖 AI-First Campaign Architecture: I design and fine-tune AI-driven campaigns (Performance Max, Advantage+ Shopping, Demand Gen) to get the most out of platform automation while keeping profitability at scale. Segmentation that reflects how your catalogue actually sells, so the algorithm optimizes toward the right things instead of the easy ones. ⚙️ AI Operations Layer: Custom data connectors pulling live Google Ads and GA4 data, automated pipelines for reporting and alerting, AI agents (n8n, Make, Claude, custom MCP servers) handling account synthesis and anomaly detection. AI does the mechanics. The configuration decisions stay mine, because that's the part it still gets wrong. 📊 Full-Funnel Tracking & Attribution: GA4, Google Tag Manager, Meta Pixel & CAPI, LinkedIn CAPI, server-side tracking via Stape, Consent Mode V2 (GDPR/CPRA). No black boxes. 🌍 Multichannel PPC: Google Ads, Google Shopping, Meta (Facebook & Instagram), Microsoft/Bing Ads, LinkedIn Ads, TikTok Ads, YouTube Ads. 🗺️ International: Campaigns across English, Italian, French, German, Spanish, Dutch, Norwegian and Swedish-speaking markets. Feeds, currency, localisation and attribution held together in one place rather than split across regions. 🛒 Multi-Platform: Shopify, Shopify Plus, WooCommerce, Magento, PrestaShop, BigCommerce, HubSpot, Salesforce, Adobe Commerce. 🏭 Industry Experience: Food & Drink, Kitchen & Hospitality Supply, Home & Living, Fashion & Apparel, Beauty & Skincare, Pet, Consumer Electronics, Automotive, Travel & Experiences, B2B Lead Gen, Energy & Utilities, Wine & Spirits. 🎤 Speaker at SMXL Milan, Search Marketing Connect, Adworld Experience, Shopify Meetup CEE, We Make Future, Web Marketing Festival. 🎓 Certifications Google Premier Partner Meta Partner Agency (Facebook & Instagram Ads Certified) Google Analytics 4 Certified Microsoft Ads Partner Data Feed Watch Partner Whatconverts Partner Stape Partner Cookiebot Partner 💻 Services & Achievements Paid Media 100+ PPC campaign setups & ongoing management Performance Max, Demand Gen & Google Shopping campaigns 50+ full-funnel Meta (Facebook & Instagram) Ads projects Dynamic retargeting & remarketing setup Product feed management & Google Merchant Center troubleshooting Keyword analysis, ad copywriting, audience strategy Display and YouTube campaigns Google Ads custom script development Analytics, Tracking & AI Automation 100+ GA4 & tracking setup projects Google Tag Manager setup, advanced triggers, data layer, custom JS variables Meta Pixel & Conversion API (CAPI) integration LinkedIn CAPI & click ID capture (li_fat_id, fbclid, gclid) Server-side tracking (Stape, sGTM) Consent Mode V2 & Cookie Consent Management (GDPR & CPRA) Enhanced Conversions & cross-domain tracking Looker Studio reporting & custom dashboards AI-assisted reporting, alerting and account analysis (n8n, Make, Claude, MCP servers) Analytics audits & PII remediation A/B testing & CRO (VWO) 🤝 Who I work best with Established e-commerce brands and lead generation businesses with real ad spend, complex operations, and a small internal marketing team, usually one to five people carrying something that has outgrown them. The clients who get the most out of working with me aren't looking for someone to babysit. They want a senior partner who owns the channel, flags what matters, and reports honestly on what's working and what isn't, including the parts they won't like. 📈 Recent results Scaled a food equipment distributor from €80K to €300K/mo in Google Ads revenue while maintaining target ROAS Rebuilt attribution infrastructure for a B2B client, recovering 40%+ of previously untracked conversions Launched a multichannel PMax + Meta strategy for a DTC home brand, cutting CPA by 35% in 90 days Looking forward to working with you.