DEYAN I.

Facebook & Meta Ads Media Buyer | eCommerce & Lead Generation.

Core work: - eliminating wasted spend - lowering acquisition costs - improving ROAS - fixing campaign structure - scaling what works Recent results: - $420K+ managed across 3 accounts (Q4 2025 – Q1 2026) - Improved ROAS and reduced CPA across eCommerce and Lead Gen --- How I work: 1) Audit & Diagnosis - Deep audit using a custom-built monitoring system - Identify wasted spend and scaling opportunities - Provide a clear breakdown of performance insights - Clear actions: what to stop, fix, and scale 2) Strategy & Structure - Use audit findings to build the new strategy and account structure - Build scalable campaign architecture - Apply the right campaign structure based on the account plan: - Retargeting - Lookalikes - Broad targeting - Advantage+ / DPA 3) Optimization & Scaling - Continuous performance optimization - Systematic testing (audiences, structure, angles) - Scale based on validated data 4) Ongoing Management - Performance monitoring - Clear reporting with actionable insights - Strategy updates based on data --- I use a custom-built system to: - monitor performance efficiently - detect inefficiencies fast - identify scaling opportunities - support data-driven restructuring decisions --- Credentials: - 13+ years Meta Ads - 128 projects completed - Meta-Certified - $500K+ earned - Top 1% Expert-Vetted --- Agency-side experience: - Paragone - Rebel Marketing - Yellow Cake Media - Point2Web --- Experience across: - eCommerce (DTC, retail, and consumer brands) - Lead Generation (B2B and B2C service-based businesses) - SaaS & Apps (subscription products and user acquisition) --- If your campaigns are underperforming or stuck, I can identify why and outline the next steps. Message me and I’ll review your account and outline clear next steps.