DEYAN I.

Hands-on work on Meta & Facebook Ads: - improving ROAS - lowering acquisition costs - fixing campaign structure - eliminating wasted spend - scaling what works Recent results: - $420K+ managed across 3 accounts (Q4 2025 – Q1 2026) - Improved ROAS and reduced CPA across E-commerce and Lead Gen --- How I work: 1) Audit & Diagnosis - Deep audit using a custom-built monitoring system - Identify wasted spend and scaling opportunities - Provide a clear breakdown of performance insights - Clear actions: what to stop, fix, and scale 2) Strategy & Structure - Use audit findings to build the new strategy and account structure - Build scalable campaign architecture - Apply the right campaign structure based on the account plan: - Retargeting - Lookalikes - Broad targeting - Advantage+ / DPA 3) Optimization & Scaling - Continuous performance optimization - Systematic testing (audiences, structure, angles) - Scale based on validated data 4) Ongoing Management - Performance monitoring - Clear reporting with actionable insights - Strategy updates based on data --- Tools I've built for my Meta Ads work: - My own Facebook Ads backend: automated reporting, and new campaigns built from media plans through set templates - My own operating system behind these tools - AI is part of these tools: reporting and launches go faster, with fewer manual errors. The research, the strategy and the inputs stay mine. --- Credentials: - 13+ years Meta Ads - 130+ projects - Meta Certified Media Buying Professional - $500K+ earned - Top 1% Expert-Vetted - Recent case study: $420K+ managed across 3 accounts, Q4 2025 – Q1 2026 (first in my portfolio) --- Agency-side experience: - Paragone - Rebel Marketing - Yellow Cake Media - Point2Web --- Experience across: - E-commerce (DTC, retail, and consumer brands) - Lead Generation (B2B and B2C service-based businesses) - SaaS & Apps (subscription products and user acquisition) --- If your campaigns are underperforming or stuck, message me and I'll review your account, identify why, and outline clear next steps.