Janar P.

Tracking & Analytics Expert | GA4 GTM CAPI | Server-Side | Consent

Hello 👋 I'm Janar, and I have over 9 years of experience in data analytics, growth marketing and engineering. I'm passionate about helping businesses make better decisions through accurate tracking and meaningful data insights. Over the past decade, I've worked with several companies in SaaS, iGaming, and crypto industries to build reliable tracking systems and create actionable reporting dashboards. My technical skills in data engineering and experience in marketing allows me to handle both the implementation side and the advanced analysis that follows. My day-to-day work covers a wide range of projects: 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐬𝐞𝐭𝐮𝐩𝐬: - Tracking setups for GA4, PostHog, Amplitude and Mixpanel - Server-side tracking using Stape, GCP or Google Gateway with GTM - Google Tag Manager configuration and server-side tracking with Stape, GCP or Gateway - Conversion tracking for Google Ads, Meta, LinkedIn, and other platforms - CRM tracking and lead source attribution - Consent compliance and privacy-safe data collection 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: - Data warehouse architecture with GCP and BigQuery - BigQuery data analysis and custom reporting - Attribution modeling and cross-channel analysis - API integrations and data pipeline development - Metrics analysis (CLV, MRR, Churn, CAC, ROAS, FTDs..) 𝐃𝐚𝐭𝐚 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 & 𝐁𝐈: - Looker Studio dashboard development - Executive reporting and KPI monitoring systems - Automated reporting workflows and alerts Whether you need a complete analytics setup, server-side tracking implementation, custom BigQuery reporting, or Looker Studio dashboards, I can help you build a data-driven foundation. Ready to get your analytics working the way it should?