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Susan Lumba M.

Susan Lumba M.

Fractional CMO | GTM | AI Marketing Systems Consultant | Meta Ads

Engineer turned marketing strategist with 14+ years of experience helping businesses generate leads, grow revenue, and build scalable marketing systems. I specialize in growth marketing strategy, Meta Ads, lead generation, and AI-assisted marketing workflows. My work goes beyond running campaigns. I focus on the entire growth engine: positioning, lead generation, customer journeys, CRM systems, follow-up processes, automation, and conversion optimization. Over the past decade, I have worked across FMCG, healthcare, education, and service industries, helping organizations strengthen market demand, improve customer acquisition, and build scalable growth systems. Whether the challenge is generating consumer pull, increasing lead quality, improving conversion rates, or creating a clearer path from prospect to customer, I approach marketing as a business problem first and a channel problem second. If you're looking for someone who can think strategically, execute practically, and stay focused on measurable business outcomes, I'd be happy to discuss your goals.

🇿🇲Lusaka, Zambia$55/hr100% JSS5.00 (2)Since Jul 2014

Earnings and projects

MRR
$690

Last 6 months ÷ 6

World#64,244 / 412k
🇿🇲Country#14 / 82
Revenue, last 30 days
$1.5k

Last 6 months: $4.1k

World#28,590 / 412k
🇿🇲Country#11 / 82
Total earnings
$4.7k

Billed in all: $4.9k

World#260,260 / 412k
🇿🇲Country#44 / 82
Per project
$938

$828 in the last 6 months

World#128,819 / 412k
🇿🇲Country#29 / 82
Projects, last 6 months
5
60% fixed40% hourly
World#41,746 / 412k
🇿🇲Country#5 / 82
Projects in all
5

Across 6 contracts

67% fixed33% hourly
World#266,042 / 412k
🇿🇲Country#47 / 82

Earnings, last 30 days

$4.9k+$1.5k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$3k$4k$5kOct 8Oct 23Nov 7

Skill rankings: Top 11% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #57Customer Acquisition Strategy237 freelancers · 🇿🇲 #1Top 24%
  2. #113Marketing Audit582 freelancers · 🇿🇲 #1Top 19%
  3. #143LinkedIn Profile Optimization833 freelancers · 🇿🇲 #1Top 17%
  4. #153Marketing Consulting836 freelancers · 🇿🇲 #1Top 18%
  5. #191LinkedIn Campaign Manager902 freelancers · 🇿🇲 #1Top 21%
  6. #230Lead Generation Strategy1,364 freelancers · 🇿🇲 #1Top 17%
  7. #328Instagram Ad Campaign1,727 freelancers · 🇿🇲 #1Top 19%
  8. #350Analytics2,087 freelancers · 🇿🇲 #1Top 17%