Ariful I.

Conversion Tracking Expert | GA4, GTM, Google Ads | 330+ Projects

Your ad spend is only as good as the data behind it. If GA4 purchases don't match your store, if Google Ads is counting conversions twice, or if Meta CAPI is firing without deduplication, your campaigns are optimizing on numbers that aren't real. Every day that continues, they learn from bad data. I'm Arif, a conversion tracking specialist. On Upwork: 330+ completed projects, $138K+ earned, 257 client reviews, Top Rated. I work with ecommerce brands, SaaS companies and paid media teams across the US, UK and Australia. WHAT CLIENTS USUALLY BRING ME - GA4 purchase or lead events missing, duplicated, or firing on every page load - Google Ads conversions inflated, missing, or attributed to the wrong campaign - Meta Pixel and Conversions API sending the same event twice, with no event_id deduplication - Store, GA4 and ad platform each reporting a different revenue number - Shop Pay or checkout extensibility broke purchase tracking after a migration - Server-side GTM is live but the data is still incomplete - Event Match Quality dropped and Meta is under-reporting - Consent Mode v2 misconfigured, so modelled conversions are off - Forms submit but no lead event fires WHAT I BUILD GA4 and Google Tag Manager. Full setup or audit, ecommerce events (view_item, add_to_cart, begin_checkout, purchase), lead and form tracking, custom dataLayer, cross-domain tracking, verified in GA4 DebugView. Server-side tracking. GTM server containers on a first-party domain (Stape or self-hosted), GA4 Measurement Protocol, Meta CAPI, TikTok Events API, and webhook forwarding for custom checkouts including Stripe Payment Links, headless storefronts and Cloudflare Workers. Meta. Pixel audit and rebuild, Conversions API, browser and server deduplication with event_id, Advanced Matching, and Event Match Quality work. Google Ads. Conversion tracking setup and audit, Enhanced Conversions with hashed customer data, offline conversion import, dynamic remarketing. Other platforms. LinkedIn CAPI, Pinterest, Snapchat, Microsoft Ads, and Consent Mode v2 wired to your consent banner. Reporting. Looker Studio dashboards, so your team reads one set of numbers instead of three. PLATFORM DOESN'T MATTER I've built tracking on Shopify, WooCommerce, WordPress, Webflow, Magento, BigCommerce, Squarespace, Wix, Kajabi, PrestaShop, Drupal, Joomla, Salla and Odoo, and on platforms most trackers have never touched: Spryker, Kibo, Sana Commerce, Shogun, Swell, Fabric, Bagisto, Broadleaf, Pimcore, Core dna, NuORDER, Amplience and Marketplacer. Headless and fully custom builds included. If your stack is unusual, that is usually why the last person couldn't fix it. HOW I WORK Audit. I map the current setup and document every gap, duplicate and mismatch. Plan. A written implementation spec based on your funnel and your ad platforms, no guesswork. Build. GA4, GTM, server-side containers, CAPI and API integrations. Verify. GTM Preview, GA4 DebugView, Meta Events Manager and Tag Assistant before handover. You receive a written summary of what was broken, what is firing now, and how it works, so you or your team can maintain it. Tracking breaks when sites update, platforms change requirements, or consent rules shift. I build setups that are documented and stable, and I'm here when they need changing. Send me a message describing what's broken, or invite me to your job. I'll tell you within 24 hours what's wrong and what it takes to fix it.