Jess B.

Visual Identity | Systems | Communication

I’m Jess Purmeswar, a visual designer and strategist with over twenty years of experience helping brands, nonprofits, and institutions communicate with clarity and purpose. My mission is to use strategy and human insight to translate complex ideas into visual systems that are clear, credible, and emotionally intelligent. I work best with organizations who value long-term thinking, thoughtful design, and communication that earns trust. My areas of focus are: - Brand Systems: Visual identities designed for clarity, consistency and longevity - Editorial & Reports: Considered design for print and digital - including reports, marketing collateral, presentations, and campaigns. - Campaign Communication: Focused messaging designed to align audiences around shared outcomes. - Visual Frameworks: Structured visual systems that translate complex or nuanced information into insight. - Presentations: Visual narratives designed to support understanding, alignment, and confident decision-making.