Mamoona M.

𝗦𝗻𝗿. 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗘𝘅𝗽𝗲𝗿𝘁 | 𝗣𝗼𝘄𝗲𝗿 𝗕𝗜, 𝗧𝗮𝗯𝗹𝗲𝗮𝘂, 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 | 𝗦𝗤𝗟, 𝗗𝗔𝗫, 𝗘𝘅𝗰𝗲𝗹, 𝗩𝗕𝗔 | +𝗔𝗜 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗔𝗴𝗲𝗻𝘁𝘀 14+ years of experience building data analytics, BI, and automation solutions that reach production across Retail, Finance, Manufacturing, and Professional Services. In recent years, I've extended this into AI-driven automation and agentic workflows. Top-Rated on Upwork. 𝗣𝗿𝗼𝘃𝗲𝗻 𝗧𝗿𝗮𝗰𝗸 𝗥𝗲𝗰𝗼𝗿𝗱:- Delivered production dashboards, analytics systems, and automation workflows for clients across Retail, Food and beverages , Finance, Manufacturing, Real estate , and energy sectors (client names under NDA). These aren't proof-of-concept demos they're systems currently running in live environments, replacing manual processes and informing real business decisions daily. Recently, I delivered 20+ Power BI dashboards for a client using SAP as the primary data source, alongside APIs and SharePoint data covering multiple SAP modules including SD, MM, PP, PM, and FI. This involved data modelling, DAX development, visual design, calculation validation, and troubleshooting data issues at the source-data level. 𝗠𝘂𝗹𝘁𝗶-𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗙𝗹𝘂𝗲𝗻𝗰𝘆:- I've worked across Retail, Finance, Manufacturing, real estate and Professional Services. Each engagement has sharpened my ability to ramp quickly on new domains, spot inefficiencies early, and frame the right analytics or automation solution before writing a single line of code. 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗕𝗜 & 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴:- Proficient in Power BI, Tableau, Looker Studio, SQL, DAX, Excel, VBA, and Google Apps Script. I build dashboards, reports, and automated workflows engineered to run unattended in production — using clean, scalable data models, accurate DAX measures and KPIs, meaningful visuals, and appropriate filters/interactions, with custom or advanced visuals where required. Final files remain fully editable and reports are built to perform well at scale. I've since added AI automation tools like n8n and Claude-powered agents to this toolkit, extending dashboards and reports into fully automated, AI-driven workflows where it adds real value. 𝗗𝗮𝘁𝗮 𝗩𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻 & 𝗤𝘂𝗮𝗹𝗶𝘁𝘆:- Validation isn't an afterthought I reconcile key calculations against source data and test them across different filters and views, rather than just checking whether numbers look right on the dashboard. This matters especially with multi-source data (SAP, APIs, SharePoint), where mismatches are easy to miss without deliberate cross-checking. 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:- WEBI (Web Intelligence) Certified, Tosca Automation Certified. 𝗧𝗘𝗖𝗛𝗡𝗢𝗟𝗢𝗚𝗬 𝗦𝗧𝗔𝗖𝗞:- Data Analytics and BI: Power BI, Tableau, Looker Studio, SQL, DAX, Excel, Power Query Automation: VBA, Google Apps Script, n8n, Claude-powered agents Data Science: Data Cleaning, EDA, Statistical Analysis, Time Series Analysis Domain Specializations: Sales Analytics, Customer Analytics, Demand Forecasting, Financial Analytics, KPI Reporting 𝗢𝗣𝗘𝗡 𝗧𝗢 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧𝗦 𝗜𝗡:- BI Dashboard Engineering (Power BI , Excel , Lookerstudio , tableau,Google sheets), Data Analytics Consulting, Data Science, AI Automation & Agentic Workflows