Ruan B.
Senior Product Designer | UX Strategy | User Journeys | AI Workflows
I focus on audits, strategy and solutions for high impact journeys that require trust: onboarding, verification & activation, conversion funnels, reporting and AI interactions. To date I've worked with several scaleups to identify and resolve UX problems that were blocking their growth. Three have become bigger players in their markets, and one was acquired by a competitor. Reasons I am a good fit for your project: * Native English speaker * 1 Hour time zone difference with the UK & Western Europe * 4 Hour overlap with the US (East coast) * More than 7 year track record of remote work * More than a decade of UX/UI experience Domain Expertise: Fintech, E-commerce, Edutech, Travel, Enterprise Software Key skills: Interaction Design, Design Systems, UX Analysis, UX Research, UX Strategy, Concept Testing, Prototyping, UX Copywriting, Agile Sprint Support, Design Handover & User Stories, Project Planning & Management I work remotely from Cape Town, South Africa (UTC+2).
Earnings and projects
Last 6 months ÷ 5.2 months active (since Jun 2026)
Last 6 months: $3.7k
$1.2k in the last 6 months
Earnings, last 30 days
Skill rankings: Top 13% in User Interface Design
Ranked by MRR among everyone on Upwork with the skill.
- #26UX Copy164 freelancers · 🇿🇦 #2Top 16%🇿🇦#2 of 4
- #71Style Guide486 freelancers · 🇿🇦 #1Top 15%🇿🇦#1 of 3
- #179Interaction Design1,358 freelancers · 🇿🇦 #2Top 13%🇿🇦#2 of 4
- #405UX Research2,772 freelancers · 🇿🇦 #1Top 15%🇿🇦#1 of 8
- #526Prototyping3,352 freelancers · 🇿🇦 #1Top 16%🇿🇦#1 of 9
- #530Wireframing3,877 freelancers · 🇿🇦 #3Top 14%🇿🇦#3 of 8
- #795User Experience Design5,749 freelancers · 🇿🇦 #4Top 14%🇿🇦#4 of 20
- #875User Interface Design6,795 freelancers · 🇿🇦 #4Top 13%🇿🇦#4 of 22