Erin B.

🏆 100% Job Success Score · ⭐ Top Rated · ⭐ 19 years exp across IKEA, Loreal, eBay, Samsung, Gilead, Novo Nordisk 𝗬𝗢𝗨'𝗥𝗘 𝗡𝗢𝗧 𝗛𝗘𝗥𝗘 𝗙𝗢𝗥 𝗔 𝗟𝗢𝗚𝗢. 𝗬𝗢𝗨'𝗥𝗘 𝗛𝗘𝗥𝗘 𝗕𝗘𝗖𝗔𝗨𝗦𝗘 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 𝗔 𝗕𝗥𝗔𝗡𝗗 𝗧𝗛𝗔𝗧 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗖𝗢𝗡𝗩𝗘𝗥𝗧𝗦. Maybe you've already been burned. A designer who made something "pretty" but couldn't tell you why a customer should pick you over the competitor with the identical offer. An agency quote that made your eyes water for a scope that never quite matched what landed in your inbox. A Shopify build that looks fine and still doesn't sell. That's not what I do. 🧠 I'm a brand strategist first. Before a single pixel gets touched, I dig into your USP, your competitive landscape, and where you actually sit in your customer's head so what we build isn't just aesthetic, it's built to succeed. That's the difference between a brand that looks like an asset and one that behaves like one. 🌍 And I've done it for brands most designers only dream of working with. IKEA, Samsung, eBay, L'Oréal, Novo Nordisk, Gilead, Pfizer, Cochlear, Abbott Nutrition, BUPA, Johnson & Johnson Medical, Huawei, Nature Nate's, AgeMate, Golden Breed, Toni May. Same strategic process, same standard, whether the client is a Fortune 500 or a founder about to launch. 📈 And it shows up in the numbers. Because I don't hand brand and Shopify off to one freelancer and email to another, the strategy actually carries through to revenue — not just a nicer-looking store: 🔥 4.8x Black Friday growth year-on-year for a Shopify surf brand — $46K → $220K 🔥 45% of total revenue attributed to email on a store doing $1.6M AUD 🔥 20x an average day's revenue generated in a single 3-hour flash sale 🔥 $28K–$35K/month in automated, passive revenue from flows built once and left running What that means for you: ✅ Brand strategy & identity — positioning, messaging, brand guidelines and visual identity built on real research into your USP and competitive landscape, not vibes ✅ Shopify design & development — full store builds and redesigns, built to convert, not just to look good on launch day ✅ Website design — conversion-focused UI/UX, not template-with-your-logo-on-it ✅ Email marketing (Klaviyo & Omnisend) — campaign strategy, automation flows, and email audits that turn your list into a real revenue channel ✅ Supporting creative — pitch decks, presentations, workbooks and campaign assets that carry the same brand through every touchpoint 🇦🇺 Sydney-based, working across Australia, the US and globally — with 19 years doing this and an agency's worth of process behind a freelancer's price tag. Don't just take my word for it: "[Client review 1 — paste your best quote here]" — [Client name/role] "[Client review 2 — paste your best quote here]" — [Client name/role] "[Client review 3 — paste your best quote here]" — [Client name/role] (Browse all 101 reviews on my profile.) A few things worth knowing before you message me: If you want the cheapest logo on Upwork, I'm not your person. If you want someone to just "make it pop," also not me. But if you want a brand or a store that's been thought through — researched, positioned, and designed to actually move your numbers — that's exactly the work I do all day, for clients who've usually tried the cheaper option first and are done with it. I also work quietly behind a handful of agencies and marketers as their design team — if that's you, message me and we'll talk white-label. Ready to build something that actually converts? Send me a message with what you're working on and what "success" looks like for you — I'll tell you honestly whether I'm the right fit.