Darren B.

B2B Content Strategist & Generative AI Video Producer

Most agencies struggle when the product is complicated, the approval process is brutal, or the brief doesn't exist yet. I don't. I'm a B2B content strategist and generative AI video producer with 12+ years working with companies that have something genuinely complex to sell or explain. My clients include Microsoft and Johnson & Johnson MedTech, where I've been an embedded partner for over 8 years across their entire EMEA region. On Upwork: 10,500+ hours, $900K+ in lifetime earnings, 100% Job Success Score, Expert-Vetted status. Most AI-assisted content is either too human-slow or too machine-shallow. I've spent 12+ years doing this work by hand: the briefs that didn't exist, the approvals that took months, the subject matter that defeated generalist writers. Knowing that work intimately is what makes the AI layer actually work. ***B2B content strategy & technical writing*** I help B2B tech companies — SaaS, medtech, semiconductors, industrial — become findable by the buyers already searching for what they make. Every article goes through a five-stage pipeline: deep research against live web sources, a keyword-led draft built for the specific reader, a structured fact-check that catches errors before you see them, a persona review that tests the draft against three real reader types, and a targeted rewrite before delivery. What reaches you is versioned, auditable, and accurate. Tested by regulatory reviewers in medtech. This isn't just faster than traditional agency work. It's more rigorous. ***Generative AI video*** Most generative AI video looks like a proof of concept. I use it to make finished work. I started as a screenwriter and spent years in traditional production, learning what great creative looks like, and watching budget and logistics get in the way of it. Generative AI changed that. I now have full end-to-end creative control and can execute ideas that would have required a massive production budget or simply wouldn't have been possible. Full in-house pipeline: concept, script, visuals, voice, music, and sound design. Work ranges from brand commercials and product launches to short film. Runner-up at the Odyssey Generative AI Awards. Sponsored by Runway, Kling, and Hailuo. I take on a small number of engagements at a time. If you have a strong product and content that isn't doing the work it should, that's the problem I solve.