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Diego P.
Expert-Vetted

Diego P.

UI/UX Designer | +17 Years | Saas, Mobile App, E-commerce, Web, AI

I’ve helped founders raise $60M and drive $40M in exits, and even designed the internal SAAS of a Fortune 500 (Marsh McLennan) that does $25B a year. Off the clock, you’ll catch me perfecting an aquascape, hunting food and rare Belgian beers on local markets, dreaming about an off-grid self-sufficient living, playing crazily complex video games, or losing at board games to my four-year-old daughter. Here are some highlights: 🏦 Gambling.com: I designed its MVP in 2016. They got $15.5M funding, then went IPO and got $42M, and today are valued at $500M. 🏗️ Disperse: Helped them to conceptualize their SaaS for the construction industry.. They got $16M in funding. 🧑‍🤝‍🧑 CoFoundersLab: Acquired for $5M after a year of redesigning their platform for matching founders. 📝 Anyword: I helped as a consultant for the new product direction for copy and content generation. They got $21M series B. 🤖 Smodin.io: A writing AI I've worked on for the past two years, acquired in 2024 for $5M. 🪑 Imagine.io: I have been working for them on new products and redesigns of the existing ones since 2021. They do AI Image generation for product marketing and e-commerce. They got $6M in funding. ✈️ Blink: I designed its MVP for flight insurance. They got acquired for $1M only one month after launching. 🛡️ Kayna: I designed its MVP for SaaS insurance. They got $1M funding. Still working with them today. 👨‍💻 GuideSmiths: I led their design team for three years until they got acquired for $15M. 💳 Advantio: Acquired for $14M following our collaboration. 💸 Chosen by high-revenue titans like Marsh McLennan ($25B), OneSky Flight (2.6B), Utility Warehouse ($2B), Butlins ($300M), CPP Group ($200M), Infinitas Learning ($200M), Gambling.com ($175M), Pangaia ($75M). 🖼️ Portfolio at Unlocal.co 🙋‍♂️ I'm a good fit if: • You are an entrepreneur launching an idea and want to be sure you validate your idea to market fit. • You have a product stuck on growth and needs analysis and strategy to unblock growth & lift KPIs. 🕓 My working times: • UTC/GMT · 6:00 to 18:00 • PST · 22:00 to 10:00 • EST · 1:00 to 13:00 • GST · 10:00 to 22:00 🔠 Keywords that define what I do: UI/UX Designer, UX Analyst, Startup Strategist, UX Research, Competitive Research, SAAS Designer, Mobile App Design, Web Design, User Flows, Journey Mapping, Wireframes, Prototyping, Figma, Webflow, WordPress, Creative Director, MVP development, User Persona, UX, UI, User Experience, User Experience Design, User Interface Design, Mobile UI Designer, SAAS, Redesign, Responsive Design, Product-Market Fit Consultant, GTM Roadmap, Growth Strategy, Scaling Playbooks, OKR Execution, MVP Validation, Market Research, Customer Discovery,

🇪🇸Valencia, Spain$100/hr100% JSS4.94 (186)Since Sep 2014
GlobeUpwork

Earnings and projects

MRR
$4.6k

Last 6 months ÷ 6

World#6,201 / 412k
🇪🇸Country#86 / 4,023
Revenue, last 30 days
$6.2k

Last 6 months: $28k

World#3,778 / 412k
🇪🇸Country#57 / 4,023
Total earnings
$881k

Billed in all: $918k

World#805 / 412k
🇪🇸Country#14 / 4,023
Per project
$3.7k

$3.5k in the last 6 months

World#46,838 / 412k
🇪🇸Country#456 / 4,023
Projects, last 6 months
8
38% fixed62% hourly
World#24,499 / 412k
🇪🇸Country#196 / 4,023
Projects in all
241

Across 248 contracts

54% fixed46% hourly
World#7,222 / 412k
🇪🇸Country#62 / 4,023

Earnings, last 30 days

$918k+$6.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$910k$915k$920kOct 8Oct 23Nov 7

Skill rankings: Top 1% in Graphic Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #7Wireframe546 freelancers · 🇪🇸 #1Top 1%
  2. #8Prototype410 freelancers · 🇪🇸 #1Top 2%
  3. #34App Design1,737 freelancers · 🇪🇸 #2Top 2%
  4. #49User Experience2,372 freelancers · 🇪🇸 #1Top 2%
  5. #89Mobile UI Design4,166 freelancers · 🇪🇸 #3Top 2%
  6. #124UX & UI Design4,497 freelancers · 🇪🇸 #3Top 3%
  7. #130Webflow5,550 freelancers · 🇪🇸 #1Top 2%
  8. #142User Interface Design6,795 freelancers · 🇪🇸 #2Top 2%