Adina Z.

Creative Strategist & Chief Marketing Officer helping DTC brands turn traffic into profit 💸 I help beauty, fashion, wellness, supplement and lifestyle eCommerce brands scale from $100k to $1M+ per month by building full-funnel growth systems where every part of the business works together: ads, email, CRO, and offer. With $120M+ in managed ad spend and $50M+ in email-attributed revenue, I don’t just “run marketing”, I design and lead the revenue engine behind the brand. I operate as a true Fractional CMO, owning growth strategy, creative direction, and revenue performance across: ✅ What you sell ✅ How you position it ✅ How you acquire customers ✅ How you retain them ✅ How much profit you actually keep My role is simple: Make sure every ad, email, page, and offer works as one system, not disconnected tasks. REVENUE & RETENTION ✅ Email systems driving 30–50% of total revenue ✅ Campaign strategy, segmentation, and lifecycle design ✅ VIP, repeat purchase, and winback flows CREATIVE & AD STRATEGY ✅ Hook-based ad angles, UGC direction, and testing frameworks ✅ Creative built to scale, not just look good ✅ Offer and funnel alignment across Meta, TikTok & landing pages WEBSITE & FUNNEL OPTIMISATION ✅ Shopify audits focused on conversion ✅ PDP, homepage, and checkout improvements ✅ AOV, upsells, and revenue expansion strategy LEADERSHIP ✅ Direct collaboration with your designers, ad buyers, and developers ✅ One person owning the thinking behind the entire system I’ve helped brands scale from pre-launch to $5M+/month, including Lamborghini, FasciaBlaster, Lemme, Glow Girl, CUBANFIT, Velur, Sacheu, and multiple 7-figure DTC brands. If you’re looking for someone to actually run your growth, not just execute tasks, we’ll get along 📣 PSA: I take on a limited number of brands at a time to stay deeply involved and focused on results.