Jorge L.
Senior Market Researcher
I am a sociologist and market research expert with 15+ years of experience delivering quantitative and qualitative insights for multinational clients across FMCG/CPG, telecom, financial services, insurance, and retail. Proven track record as a Top Rated Plus freelancer on Upwork (140+ contracts, 6,800+ hours billed, USD 100K+ earned). Skilled in advanced statistical methods, including segmentation, conjoint analysis, MaxDiff, and TURF. Bilingual (Spanish/English, C2). I combine academic rigor (as a university professor and course coordinator) with hands-on client-facing research management across Latin America and the US.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $7.8k
Billed in all: $145,789$146k
$1.6k in the last 6 months
Across 154 contracts
Earnings, last 30 days
Skill rankings: Top 3% in Persona Development
Ranked by MRR among everyone on Upwork with the skill.
- Conjoint Analysis19 freelancers · 🇻🇪 #1Top 11%🇻🇪#1 of 1
- Persona Development95 freelancers · 🇻🇪 #1Top 3%🇻🇪#1 of 1
- #4NPS28 freelancers · 🇻🇪 #1Top 14%🇻🇪#1 of 1
- #10Focus Groups78 freelancers · 🇻🇪 #1Top 13%🇻🇪#1 of 1
- #13Internet Survey208 freelancers · 🇻🇪 #1Top 6%🇻🇪#1 of 1
- #16SAS239 freelancers · 🇻🇪 #1Top 7%🇻🇪#1 of 3
- #17Focus Group Moderation114 freelancers · 🇻🇪 #2Top 15%🇻🇪#2 of 5
- #19Consumer Research274 freelancers · 🇻🇪 #1Top 7%🇻🇪#1 of 1