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Nighat Y.
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Nighat Y.

Semantic SEO Specialist | Topical Authority & GEO

Want to rank for competitive keywords, build topical authority, and improve your visibility in Google and AI search? I'm Nighat, a 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗦𝗲𝗺𝗮𝗻𝘁𝗶𝗰 𝗦𝗘𝗢 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 with 7 years of experience working across eCommerce, SaaS, affiliate websites, and local businesses. I combine semantic SEO, search intent analysis, entity optimization, and strategic content planning to help websites grow organic visibility. 𝗪𝗛𝗔𝗧 𝗜 𝗖𝗔𝗡 𝗗𝗢 𝗙𝗢𝗥 𝗬𝗢𝗨 𝗦𝗲𝗺𝗮𝗻𝘁𝗶𝗰 𝗦𝗘𝗢 & 𝗧𝗼𝗽𝗶𝗰𝗮𝗹 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 • Keyword research and search intent mapping • Entity-based content optimization • Topical maps, pillar pages, and content clusters • Internal linking and content gap analysis 𝗚𝗘𝗢 & 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • Generative Engine Optimization (GEO) • Answer Engine Optimization (AEO) • Content structuring for AI-generated answers • Brand entity optimization and structured data • Optimization for AI search visibility across ChatGPT, Gemini, and Google AI Overviews 𝗦𝗘𝗢 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 • SEO blog posts and long-form articles • Landing pages and service pages • eCommerce product and category pages • Content briefs, outlines, and editorial planning 𝗢𝗻-𝗣𝗮𝗴𝗲 𝗦𝗘𝗢 & 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 • Title tags, meta descriptions, and heading structure • Content optimization and schema markup • Rank Math and Yoast SEO • WordPress formatting, optimization, and publishing 𝗧𝗢𝗢𝗟𝗦 𝗜 𝗨𝗦𝗘 Ahrefs, Semrush, NeuronWriter, ChatGPT, Claude, Gemini, WordPress, Rank Math, and Yoast SEO. 𝗪𝗛𝗬 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗠𝗘? • 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗼𝗻 𝗨𝗽𝘄𝗼𝗿𝗸 • 𝟭𝟬𝟬% 𝗝𝗼𝗯 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗦𝗰𝗼𝗿𝗲 • 7 years of SEO and content experience • Experience optimizing 53 websites across multiple niches • End-to-end support, from research and strategy to optimization and publishing I don't just produce content to fill a website. I build SEO strategies where every page serves a purpose, supports topical relevance, and matches what your audience is searching for. Whether you need a topical authority strategy, semantic SEO optimization, or content designed for traditional and AI-powered search, I can help you develop a practical plan around your business goals. 𝗟𝗲𝘁'𝘀 𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 Send me a message and tell me about your website and SEO goals.

🇵🇰Layyah, Pakistan$15/hr100% JSS4.95 (12)Since Oct 2014

Earnings and projects

MRR
$744

Last 6 months ÷ 6

World#61,047 / 412k
🇵🇰Country#7,308 / 52.9k
Revenue, last 30 days
$749

Last 6 months: $4.5k

World#51,946 / 412k
🇵🇰Country#6,283 / 52.9k
Total earnings
$27k

Billed in all: $28k

World#117,604 / 412k
🇵🇰Country#11,063 / 52.9k
Per project
$1.1k

$2.2k in the last 6 months

World#114,576 / 412k
🇵🇰Country#10,089 / 52.9k
Projects, last 6 months
2

Across 5 contracts

0% fixed100% hourly
World#88,921 / 412k
🇵🇰Country#17,052 / 52.9k
Projects in all
24

Across 47 contracts

38% fixed62% hourly
World#116,631 / 412k
🇵🇰Country#19,248 / 52.9k

Earnings, last 30 days

$28k+$749 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$27.0k$27.5k$28.0k$28.5kOct 8Oct 23Nov 7

Skill rankings: Top 8% in Blog Content

Ranked by MRR among everyone on Upwork with the skill.

  1. #31Content Website225 freelancers · 🇵🇰 #5Top 14%
  2. #41AI Writing Generator324 freelancers · 🇵🇰 #8Top 13%
  3. #136Gemini717 freelancers · 🇵🇰 #17Top 19%
  4. #227AI Content Writing1,517 freelancers · 🇵🇰 #27Top 15%
  5. #285Website Copywriting2,920 freelancers · 🇵🇰 #25Top 10%
  6. #290AI Content Editing1,630 freelancers · 🇵🇰 #48Top 18%
  7. #457Blog Content5,596 freelancers · 🇵🇰 #44Top 8%
  8. #466AI Image Generation2,564 freelancers · 🇵🇰 #70Top 18%